Trust In Food Releases Its 2019 Sustainability Survey Results
Each year, Farm Journal’s Trust In Food surveys U.S. farmers, ranchers, and growers to learn more about how they view conservation agriculture and food-system sustainability initiatives. The second annual Sustainability Research Report provides insights for all stakeholders along the value chain into food producers and their:
- existing conservation practices on working lands
- attitudes toward sustainability tools and programs
- needs to drive future voluntary conservation practice adoption
Included in this report are responses from 950 agricultural professionals including corn, soybean and wheat farmers, and cattle, hog, and dairy producers. Key findings include:
- The majority of farmers are unfamiliar with supply chain sustainability metrics.
- Farmers recognize consumer trends create pressure but remain autonomous.
- Financial benefits are the most important factor for farmers making on-farm sustainability decisions.
- Few farmers know their carbon footprint, though they are farther ahead on other sustainability practices.
- Farmers say their definition of sustainability varies from consumers’ definition.
Some of these findings come as no surprise, while others present challenges for the industry to consider with fresh eyes. The latest installment of this Trust In Food research provides a foundation for collaboration for stakeholders across the supply chain, revealing the viewpoints of farmers, ranchers and growers who are the bedrock of U.S. agriculture.
You can also download the 2018 Sustainability Research Report, conducted in partnership with Field to Market.