2019 Pig Farmer Of The Year: Why Ag Sustainability Matters To Me
Chris Hoffman, a pig farmer from McAlisterville, Pa., has been named America’s Pig Farmer of the Year by the National Pork Board. He attained the highest score in third-party judging and online voting for his industry leadership, his focus in raising pigs following the We Care ethical principles and his commitment to connecting consumers and farmers. Hoffman will travel the U.S. as an ambassador and voice for the pork industry throughout the year ahead.
“Farmers do a great job at raising pigs the right way, and now it’s my turn to help show the rest of the country how passionate we are about what we do and whom we do it for,” Hoffman says.
National Pork Board President David Newman says Hoffman is a strong advocate for the pork industry, in addition to being a responsible, progressive producer.
“He will do a great job in leading pig farmers as we all work to demonstrate to our consumers that we aspire to ethically raise the safest, most wholesome protein supply in the world,” Newman says.
A first-generation pig farmer, Hoffman has overcome challenges with a progressive, yet realistic, philosophy that has helped him grow and evolve his Lazy Hog Farm.
“For me, it’s been slow and steady, and we’ve evolved over a period of time,” Hoffman says. “When my son comes in a few years from now, he will hopefully have a lot of opportunities to think outside the box and try new things.”
To become America’s Pig Farmer of the Year, Hoffman went through an on-farm audit of animal health, safety and management practices, a series of personal interviews and an online vote. He is looking forward to leading discussions with consumers and food retailers in order to help promote pig farming and demonstrate farmers’ commitment to always doing the right thing for their animals, the environment and the families who consume their product.
“While I’ll begin the year by discussing our business with consumers and food retailers, my ultimate goal is to appear on regional and national television and radio programs to talk about how we raise pigs in this country. I want to meet with our nation’s leaders, including the president, and show them that we are an integral part of our food supply and the nation’s workforce,” Hoffman said.
The panel of expert judges who met with finalists in August, were Robin Ganzert, president and CEO of American Humane; Jayson Lusk, department head and distinguished professor, Agricultural Economics, Purdue University; Kari Underly, a third-generation butcher, author and principal of Range, Inc., a meat marketing and education firm; Jessie Kreke, senior marketing manager, Culver’s Franchising System; and Patrick Bane, the 2018 America’s Pig Farmer of the Year.
Learn more at americaspigfarmer.com.