Improving Conservation Campaign Effectiveness

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January 22, 2021

In the Chesapeake Bay Watershed, we are testing the use of machine learning and artificial intelligence platforms to predict and deliver micro-targeted conservation information and education. We’re working with our partners to deliver customized messages to farmers who own pieces of property critical to conservation and who are most open to engaging in conservation behaviors. We will use statistical modeling rooted in consumer behavior to ensure the resources we deliver are as useful and actionable to farmers as possible.

Additional Projects

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What looks good on paper doesn’t always translate on farm. That is why agricultural innovation and improvement conversations often…

Verdesian Joins America’s Conservation Ag Movement

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March 2, 2023

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State of Sustainable Ag Report 2022

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February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

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