Improving Conservation Campaign Effectiveness

January 22, 2021

In the Chesapeake Bay Watershed, we are testing the use of machine learning and artificial intelligence platforms to predict and deliver micro-targeted conservation information and education. We’re working with our partners to deliver customized messages to farmers who own pieces of property critical to conservation and who are most open to engaging in conservation behaviors. We will use statistical modeling rooted in consumer behavior to ensure the resources we deliver are as useful and actionable to farmers as possible.

Additional Projects

“I Am Boots on the Ground”: How Conservation Steward Javier Zamora Supports New Farmers

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January 9, 2024

What looks good on paper doesn’t always translate on farm. That is why agricultural innovation and improvement conversations often…

Verdesian Joins America’s Conservation Ag Movement

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March 2, 2023

Lenexa, Kan., – Farm Journal’s Trust In Food™ is proud to announce Verdesian Life Sciences has joined America’s Conservation…

State of Sustainable Ag Report 2022

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February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

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