Improving Conservation Campaign Effectiveness

January 22, 2021

In the Chesapeake Bay Watershed, we are testing the use of machine learning and artificial intelligence platforms to predict and deliver micro-targeted conservation information and education. We’re working with our partners to deliver customized messages to farmers who own pieces of property critical to conservation and who are most open to engaging in conservation behaviors. We will use statistical modeling rooted in consumer behavior to ensure the resources we deliver are as useful and actionable to farmers as possible.

Additional Projects

State of Sustainable Ag Report 2022

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February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

How farmers feel about data collection and sharing

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May 7, 2021

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers,…

Building Farmer Peer Learning Networks

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February 22, 2021

THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently…

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