Scaling Limited Resources Through Communication Campaigns

January 22, 2021

For every organization, fiscal resources always have a limit. The finite amount of dollars dedicated to farmer engagement can limit the number of farmers that field agents and technical assistance providers can serve. By using strategic communication campaigns to efficiently generate demand for technical assistance, this project frees up limited budget allocations for on-the-ground technical service implementation.

Additional Projects

Verdesian Joins America’s Conservation Ag Movement

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March 2, 2023

Lenexa, Kan., – Farm Journal’s Trust In Food™ is proud to announce Verdesian Life Sciences has joined America’s Conservation…

State of Sustainable Ag Report 2022

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February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

How farmers feel about data collection and sharing

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May 7, 2021

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers,…

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