Scaling Limited Resources Through Communication Campaigns

January 22, 2021

For every organization, fiscal resources always have a limit. The finite amount of dollars dedicated to farmer engagement can limit the number of farmers that field agents and technical assistance providers can serve. By using strategic communication campaigns to efficiently generate demand for technical assistance, this project frees up limited budget allocations for on-the-ground technical service implementation.

Additional Projects

State of Sustainable Ag Report 2022

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February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

How farmers feel about data collection and sharing

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May 7, 2021

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers,…

Building Farmer Peer Learning Networks

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February 22, 2021

THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently…

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