How farmers feel about data collection and sharing

May 7, 2021

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers, their operation’s production data and conservation.

We surveyed 610 row-crop farmers of all sizes from across 42 states to understand their perspectives on farm-level data collection and sharing. 

We asked questions like: 

  • How much data do they collect? How do they collect it? 
  • How do they manage their data and use it to make decisions? Why that particular method?  
  • Who do they trust with their data? Why or why not? 
  • What are the biggest barriers they face related to collecting and sharing data? 
  • What opportunities and incentives do they see to collecting and sharing more than they are today? 

Click here to download the full report 

Research Contact: dslattery@farmjournal.com

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