How farmers feel about data collection and sharing

Share on facebook
Share on twitter
Share on linkedin
May 7, 2021

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers, their operation’s production data and conservation.

We surveyed 610 row-crop farmers of all sizes from across 42 states to understand their perspectives on farm-level data collection and sharing. 

We asked questions like: 

  • How much data do they collect? How do they collect it? 
  • How do they manage their data and use it to make decisions? Why that particular method?  
  • Who do they trust with their data? Why or why not? 
  • What are the biggest barriers they face related to collecting and sharing data? 
  • What opportunities and incentives do they see to collecting and sharing more than they are today? 

Click here to download the full report 

Research Contact:

Additional Projects

“I Am Boots on the Ground”: How Conservation Steward Javier Zamora Supports New Farmers

time icon

January 9, 2024

What looks good on paper doesn’t always translate on farm. That is why agricultural innovation and improvement conversations often…

Verdesian Joins America’s Conservation Ag Movement

time icon

March 2, 2023

Lenexa, Kan., – Farm Journal’s Trust In Food™ is proud to announce Verdesian Life Sciences has joined America’s Conservation…

State of Sustainable Ag Report 2022

time icon

February 15, 2022

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that…

We appreciate you contacting us!

We’ve received your message and we’ll be reaching out to you shortly!

— Your Trust in Food Team