By Nate Birt

VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

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August 19, 2022

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair Steve Wooten of Kim, Colo.

“USRSB set goals for the entire beef supply chain because we’re all in it together – from pasture to plate – and made stronger by common efforts,” says Samantha Werth, Ph.D., executive director of USRSB. “These goals were set for the industry by the industry, including start-to-finish involvement of cattle producers.”

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