Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair Steve Wooten of Kim, Colo.

“USRSB set goals for the entire beef supply chain because we’re all in it together – from pasture to plate – and made stronger by common efforts,” says Samantha Werth, Ph.D., executive director of USRSB. “These goals were set for the industry by the industry, including start-to-finish involvement of cattle producers.”

Learn more at USRSB.org/Goals.