By David Frabotta

America’s Conservation Ag Movement, Valent Launch Conservation = Innovation Video Series

November 15, 2022

Four row-crop farm families across Kansas and Missouri share their learning experiences using both products and practices to optimize production and stewardship.

Lenexa, Kan., (Nov. 16, 2022) Farm Journal’s Trust In Food and Valent U.S.A. launched a new video series this month spotlighting row-crop farmers who balance products, technology and conservation practices to optimize productivity and environmental stewardship on their operations. The series includes a mini-documentary style video featuring farmers and Valent subject matter experts plus four shorter videos on dedicated conservation agriculture topics and socially shareable content.

The series will arrive on farmers’ devices across the Midwest this fall and winter via Farm Journal’s expansive media platforms. The stories include inspiration and insight about what farmers have learned integrating conservation agriculture activities such as:

  • Incorporating residue and weed management in a conservation tillage system,
  • Managing weed resistance through environmental stewardship with herbicides,
  • Navigating pest pressures through integrated pest management and pesticides, and
  • Improving soil health and protecting productivity with seed treatments.

The videos feature the following conservation-minded row-crop farmers:

  • Ryan Britt of Clifton Hills, Mo.
  • Addie and Joshlin Yoder of Leonard, Mo.
  • Sharon and Steve Oetting of Concordia, Mo.
  • Dale Strickler of Iola, Kan.

“These farmers are incredible leaders in their respective communities—and they illustrate that conservation is, at its core, innovation at work,” said Maggie Stith, sustainability, stakeholder and government relations manager, Valent U.S.A. “Our team at Valent is excited about the opportunity to share these insights with row-crop farmers across the Midwest, providing practical guidance on how to use every tool in the toolbox to meet the demands of consumers and the marketplace while optimizing productivity and sustainability.”

“Valent is among the very first organizations to join America’s Conservation Ag Movement back in 2019,” said Amy Skoczlas Cole, executive vice president, Trust In Food. “This latest storytelling campaign is a testament to our partner’s commitment to row-crop farmers and their focus on delivering pragmatic, hands-on strategies and tips to help more farmers on their journey to better understand, value and feel capable of implementing conservation agriculture systems.”

To view the videos and to learn more about America’s Conservation Ag Movement, its storytelling platforms and its partners, visit  

About America’s Conservation Ag Movement

America’s Conservation Ag Movement convenes farmers, agriculture businesses and the conservation community together around the future of farming by bringing profitable, climate-smart farming into the mainstream. We connect the dots, giving farmers and ranchers a platform to share their journey, meet other producers on the same path and access the resources they need to undertake change. Organized by Trust In Food™ and Farm Journal Foundation with technical and financial support from USDA’s Natural Resources Conservation Service, this public-private partnership empowers collaborators to leverage Farm Journal’s nearly 150 years of market trust and farmer-to-farmer networks to accelerate adoption of regenerative practices, products and technologies.

About Trust In Food
Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit to learn more.

About Valent U.S.A.

Valent U.S.A. LLC, headquartered in San Ramon, Calif., develops and markets products in the United States, Canada and Mexico that advance sustainable agriculture, protect crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. Valent is a leader in marketing and sales of both traditional chemical products and biorational products developed by its affiliate, Valent BioSciences LLC. For more information about Valent or our full product line, please call 800-6-VALENT (682-5368) or visit

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