Precision, Sustainable Ag And Product Tech Drive InfoAg Conference

More than ever, farmers’ trusted advisers need insights on precision agriculture, sustainability and product technology such as biostimulants, energy-efficient fertilizers and coatings. Delivering on those educational needs and providing a community drives The Fertilizer Institute (TFI) in its vision for the future of the InfoAg Conference, held for its second year under TFI’s leadership in […]

VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair […]

VIDEO: Meet Trust In Beef Partner Merck Animal Health

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]

How To Hook Gen Z On U.S. Dairy

Authentic storytelling and virtual outreach are among the strategies dairy farmers can use to build relationships with this influential customer base, says Serena Schaffner, senior vice president of communications at Dairy Management Inc.

Symposium Set To Highlight Ag As Part Of The Solution To Climate Change

Experiences from farmers and leading policy thinkers will showcase agriculture as a leading solution to climate change and a lever for organizations to pull to meet GHG emissions targets. The Trust in Food Symposium, Feb. 14-16 in Nashville, gathers sustainability professionals from throughout the food production value chain to focus on farmers and their unique […]

Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]

3 Can’t-Miss Sessions At 2022 Trust In Food Symposium In Nashville

If you are permitted to travel for business this winter and feel comfortable doing so, I hope you’ll consider joining me and the Trust In Food team at our fifth annual Symposium happening Feb. 14-16 in Nashville. This year’s theme is “Climate-Smart State Of Mind: Partnering For Progress,” a nod to the national conversation about […]