New Research Finds Scaling Sustainable Agriculture Requires Blended Solutions
Joint Research from Field to Market and Trust In Food™ Underscores Importance of Combining Financial Incentives, Technical Assistance and Tailored “Human Dimensions” Insights to Accelerate On-Farm Climate-Smart Practices Lenexa, Kan., (Feb. 15, 2022) – Farm Journal’s Trust In Food and Field to Market: The Alliance for Sustainable Agriculture today released the 2022 edition of their “State of Sustainable […]
State of Sustainable Ag Report 2022
Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that shape producer decision making as it relates to sustainable agriculture in 2022. We surveyed 542 row-crop farmers of all sizes from across 45 states to understand their perspectives on the barriers they face in making on-farm […]
Reflections On 2021 U.S. Sustainable Ag Progress
As in 2020, life this year has required plenty of resilience. As sustainable ag professionals, we have continued to pivot and adjust to meet the needs of the moment. Yet here at Trust In Food™—and, we suspect, within your own organization—we’ve also experienced the joy of forward progress on behalf of farmers, ranchers, our many […]
Trust In Beef Joined By U.S. Roundtable for Sustainable Beef
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]
Thank A Farmer, Today And Every Day
I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]
Get The Free ‘Scaling Connected Ag’ Whitepaper From America’s Conservation Ag Movement
In this free resource, you’ll get a firsthand look at what U.S. row-crop and livestock farmers and ag retailers say works for them when it comes to using data and technology to drive on-farm decision making. We led four focus groups to glean insights for farmers and ag retailers curious about using data to build […]
For Immediate Release: Free Regenerative Ag Webinar To Kick Off Sustainable Ag Summit Week
Lenexa, Kan., (October 27, 2021) — A free webinar hosted by Corteva Agriscience will unpack and explore the potential of regenerative farming to strengthen agriculture’s relationship with consumers. The event is set for 10 to 11 a.m. CST on Wednesday, Nov. 17, and will include an interactive panel featuring producers and executives across the agri-food […]
The Importance of Communicating Your Sustainability Story
During Farm Journal’s 2021 Sustainable Produce Summit that took place earlier this month, a key theme of effectively communicating sustainable food and agriculture stories to consumers came through again and again. As specialty crop growers and food retailers make changes to meet both environmental needs and consumer requests, there have been hits and misses in […]
For Immediate Release: Farm Journal Launches Trust In Beef™ to Accelerate Beef Industry’s Sustainability Work
New program from Trust In Food and Drovers boosts beef industry outreach to consumers. Trust In BeefTM is a new effort to empower beef producers on their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of American beef. The program is led by Farm Journal‘s social purpose initiative, Trust […]
Farmer Insights Drive America’s Conservation Ag Movement Peer-To-Peer Learning Communities
In the not-too-distant past, a paradox of some U.S. sustainable agriculture activities was that too often, farmers and ranchers weren’t at the table. Alternately, farmers and ranchers were invited to the table to clean up the leftovers—after the big decisions were made. Such an approach understandably left many farmers and ranchers with a bad taste […]