Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains
The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]
The Movement Starts With “Farming Weird” And Is Accelerated By Our Community
Most columns published in early January will contain a list of resolutions or outlooks for the New Year, but not this one. Not because I don’t have lists and hopes for 2022, quite the contrary. Instead, I’d like to spotlight, thanks in part due to some great threads on social media, the role of community […]
Here’s What It Will Take To Empower Farmers To Make Data-Driven Farm And Stewardship Decisions
Here at Trust In Food, we’ve got data on the brain. In fact, along with the Founding Partners of America’s Conservation Ag Movement (ACAM), we recently published a free whitepaper titled, “Scaling Connected Ag: How Farmers Find Success With Data-Driven Decision Making – And How Trusted Ag Advisers Can Help Accelerate It.” You can download […]
Trust In Beef Joined By U.S. Roundtable for Sustainable Beef
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]
Key Takeaways From The 2021 Sustainable Ag Summit
My second business trip as director of America’s Conservation Ag Movement (ACAM) took me 1,500 miles from the mostly harvested corn and soybean fields of southeastern Iowa to the annual Sustainable Ag Summit and Dairy Sustainability Alliance fall meetings in Las Vegas. I was excited about the opportunity to renew old acquaintances, discover new partnerships […]
Thank A Farmer, Today And Every Day
I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]
Get The Free ‘Scaling Connected Ag’ Whitepaper From America’s Conservation Ag Movement
In this free resource, you’ll get a firsthand look at what U.S. row-crop and livestock farmers and ag retailers say works for them when it comes to using data and technology to drive on-farm decision making. We led four focus groups to glean insights for farmers and ag retailers curious about using data to build […]
Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face
One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious […]
Tapping the Trusted Adviser Network
It has been a busy month of conferences and presentations in the world of sustainable agriculture. Last week, I had the privilege to present – in person! – at the American Society of Farm Managers and Rural Appraisers meeting. In October, I was with the Ag Retailers Association talking with their members about what Farm […]
What It Means To Be A Supportive Change Agent
It’s not hyperbole to say that there is more attention on agriculture, and what it means in practice to be sustainable or regenerative, than there has been in human history. With companies like Walmart, General Mills, Cargill, The Fertilizer Institute, IndigoAg, and so many more rolling out iterations of “acres converted to sustainable ag practices” […]