3 Strategies To Accelerate Regenerative Product And Service Adoption
To use a sports analogy, what separates these organizations isn’t their business structure but rather their pre-race strategy. If sustainable agriculture acceleration were a rowing club, careful examination of these strategies would reveal which organizations resemble the action-oriented Harvard University rowing team speeding down the river, and which are meandering down the stream in a paddleboat.
Building Farmer Peer Learning Networks
THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently demonstrates that farmers learn best from other farmers, whether the subject is inputs for row crops, thoughts on winter-calving, or whether or not to trial new conservation agriculture techniques. Trust in Food research reveals that most […]
Sustainable produce is about more than just in-the-ground practices
One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices, who they purchase their inputs from, how much water they use for irrigation, how they managed farm reside and waste, and more. The reason for […]
Activating change: A case study
Trust in Food works with many organizations that want to reach farmers to encourage them do something differently- start or increase use of conservation ag practices, increase irrigation use efficiency, take advantage of programs offered, signup to receive information, the list goes on. Our collaborators are aware that developing change programming to activate farmers is […]
Affinity Mapping: Increasing Efficiencies in the Planning Process
Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into different audience segment affinities, based on the content that audience members are consuming. At Trust In Food, we use Affinity Mapping for two main purposes: […]
How Farmers Can Use Social Media to Influence Change in Their Community
One of the most exciting new ways we have seen farmers take steps forward in their conservation journey is by learning from peers in the industry via social media. They are then able to share their efforts with the public in the same way. Social media can be an incredible tool to bring conservation agriculture […]
How Public-Private Partnership Drives Smarter Conservation Ag Delivery
How can you transition your public-private partnership from “nice people working together to help farmers and shared ecosystems” to “nice people helping farmers and ecosystems while learning together and driving measurable impact that improves the world?” It’s a tall order, and one my colleagues and I have been exploring as organizers of a public-private partnership […]
The State of Sustainability: 2020 Snapshot
Research shows a farm base primed for action. Here are three ways changemakers can empower farmers to continue improving their conservation footprint in 2021. Trust In Food collaborated with Field To Market to produce the ‘State of Sustainable Ag’ research report in 2020. Insights in the report are derived from a survey of American row […]
Digital Ag is Sustainable Ag
The on-farm digital transition is central to achieving supply chain sustainability goals – here is how we can accelerate it. According to research produced by The Sustainability Consortium (TSC), nearly 50% of food and beverage companies report having no visibility into the on-farm practices that produce the inputs they use. Think about that for a […]
Relationship Health is Soil Health
Most farmland in America is rented – to drive regenerative goals let’s make sure the landowner-tenant relationship is healthy. It is estimated that 62% of Midwest farmland – up to 80% in certain counties – is rented by tenant farm operators from non-operating landowners (NOLs). Put another way, more than half of the crop acres […]