Activating change: A case study
Trust in Food works with many organizations that want to reach farmers to encourage them do something differently- start or increase use of conservation ag practices, increase irrigation use efficiency, take advantage of programs offered, signup to receive information, the list goes on. Our collaborators are aware that developing change programming to activate farmers is […]
Agriculture as a carbon sink?
“Land management is the second largest contributor to carbon dioxide emissions on planet earth”- The Carbon Cycle Institute (CCI) According to USDA’s National Agricultural Statistics Service, there are 899,500,000 acres of farmland in the United States. Farmland falls under the term “land management” used by CCI. This means that agriculture has the potential to play […]
Affinity Mapping: Increasing Efficiencies in the Planning Process
Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into different audience segment affinities, based on the content that audience members are consuming. At Trust In Food, we use Affinity Mapping for two main purposes: […]
How Public-Private Partnership Drives Smarter Conservation Ag Delivery
How can you transition your public-private partnership from “nice people working together to help farmers and shared ecosystems” to “nice people helping farmers and ecosystems while learning together and driving measurable impact that improves the world?” It’s a tall order, and one my colleagues and I have been exploring as organizers of a public-private partnership […]
The State of Sustainability: 2020 Snapshot
Research shows a farm base primed for action. Here are three ways changemakers can empower farmers to continue improving their conservation footprint in 2021. Trust In Food collaborated with Field To Market to produce the ‘State of Sustainable Ag’ research report in 2020. Insights in the report are derived from a survey of American row […]
Digital Ag is Sustainable Ag
The on-farm digital transition is central to achieving supply chain sustainability goals – here is how we can accelerate it. According to research produced by The Sustainability Consortium (TSC), nearly 50% of food and beverage companies report having no visibility into the on-farm practices that produce the inputs they use. Think about that for a […]
Relationship Health is Soil Health
Most farmland in America is rented – to drive regenerative goals let’s make sure the landowner-tenant relationship is healthy. It is estimated that 62% of Midwest farmland – up to 80% in certain counties – is rented by tenant farm operators from non-operating landowners (NOLs). Put another way, more than half of the crop acres […]
The Future of Ag Retail
Three ways innovative ag retailers are leaning in to sustainability offerings in order to grow their business. Ag retailers have tremendous influence over agricultural production, given their role as one of a farmer’s most trusted advisors. They can therefore play an outsized role in accelerating the transition to a more sustainable and regenerative production system. […]