State of Sustainable Ag Report 2022

State of Ag Report

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that shape producer decision making as it relates to sustainable agriculture in 2022. We surveyed 542 row-crop farmers of all sizes from across 45 states to understand their perspectives on the barriers they face in making on-farm […]

How farmers feel about data collection and sharing

Our new report in collaboration with The Sustainability Consortium (TSC) provides actionable insights on the complex relationship among farmers, their operation’s production data and conservation. We surveyed 610 row-crop farmers of all sizes from across 42 states to understand their perspectives on farm-level data collection and sharing.  We asked questions like:  How much data do […]

Building Farmer Peer Learning Networks

THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently demonstrates that farmers learn best from other farmers, whether the subject is inputs for row crops, thoughts on winter-calving, or whether or not to trial new conservation agriculture techniques. Trust in Food research reveals that most […]

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s Global Risks 2019 report.  Agriculture plays an important role with water.  One pathway to addressing and mitigating water challenges is to engage farmers to continuously […]

New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central component of beef sustainability From the threat of animal disease outbreak, the growing importance of export markets, and the innovative ways beef is marketed to […]

Equipping Farmers With Answers to Carbon Market Questions

In partnership with the Ecosystem Services Market Consortium (ESMC), Trust In Food, Farm Journal’s social purpose initiative, hosted a farmer-focused virtual Carbon Markets Seminar. This interactive event helped producers navigate the opportunities made possible by emerging carbon markets, including new revenue streams for farm businesses. Framed in light of the Biden administration’s focus on and […]

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration with The Sustainability Consortium to understand farmer perspectives around these challenges and makes informed recommendations on how organizations can adapt their programs to farmer needs. […]

Growing For The Future: Understanding Conservation’s Role In Ag Retail Businesses

Agricultural retailers and their crop consultants have a critical role to play in the transformation of the broader agricultural industry to sustainable production. This project undertook original research with ag retail professionals across the country to understand how innovators are successfully embracing conservation, stewardship and resilience as part of their retail business’ portfolio. Click here […]

Testing The Reach And Impact Of Agricultural Resources

An enormous amount of information exists to explain the benefits of increased conservation agriculture practices – but, which resources work, and which don’t? This project tests the impact of our partner organization’s podcast that has been designed to deliver conservation messaging to farmers. The results are intended to inform our partner about how their podcast […]

Scaling Limited Resources Through Communication Campaigns

For every organization, fiscal resources always have a limit. The finite amount of dollars dedicated to farmer engagement can limit the number of farmers that field agents and technical assistance providers can serve. By using strategic communication campaigns to efficiently generate demand for technical assistance, this project frees up limited budget allocations for on-the-ground technical […]