Equipping Farmers With Answers to Carbon Market Questions
In partnership with the Ecosystem Services Market Consortium (ESMC), Trust In Food, Farm Journal’s social purpose initiative, hosted a farmer-focused virtual Carbon Markets Seminar. This interactive event helped producers navigate the opportunities made possible by emerging carbon markets, including new revenue streams for farm businesses. Framed in light of the Biden administration’s focus on and […]
Farmer Perspectives on Data
Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration with The Sustainability Consortium to understand farmer perspectives around these challenges and makes informed recommendations on how organizations can adapt their programs to farmer needs. […]
Side-By-Side Carbon Market Comparison Tool
The rapid pace of U.S. carbon market activity has left many farmers dazed and confused. Producers are eager to explore new streams of revenue by sequestering carbon in the soil. But the sheer volume of marketplaces, seemingly complex multi-year contracts and evolving verification solutions make charting a course difficult. To help answer farmers’ questions, we […]
The State of Sustainable Ag
An ongoing research collaboration with Field To Market to identify production trends and farmer perspectives in conservation farming. THE ISSUE: Understanding farmer perceptions around sustainable ag is a critical need Knowing how farmers understand, value, and perceive sustainable production practices is essential to good programming. OUR SOLUTION: Annual survey of farmers We collaborated with Field […]
Growing for the Future
A research project with Environmental Defense Fund (EDF) to identify business trends related to conservation and sustainability across the ag retail sector. THE ISSUE: As trusted advisors, ag retail plays a critical role in conservation As one of the most trusted sources of advice for farmers, ag retailers can have an outsized impact on the […]