Meet the team

Bringing an authentic passion to every project

Amy Skoczlas Cole


Skoczlas Cole

Executive Vice President

Over the course of a 25-year career spanning Fortune 500 companies, nonprofits and foundations, Amy has worked to reimagine the systems that deliver sustainable food, clean water and low carbon energy to society. Amy has worked domestically and internationally at every point in the food-fuel-fiber value chain, advancing new paradigms for a healthy, thriving society and planet.

Ask me about:

Human dimensions of behavior change, carbon and water markets, the future of regenerative agriculture and livestock, bringing innovation to scale, cross-sector collaborations

Nate Birt



Vice President

Nate Birt is Vice President of Farm Journal’s Trust In Food. He leads the day-to-day operations of America’s Conservation Ag Movement, a national public-private partnership that empowers collaborators to leverage Farm Journal’s 145+ years of market trust and farmer-to-farmer networks to accelerate adoption of regenerative practices, products and technologies.

Ask me about:

Farmer-centered communication, carbon markets, biodiversity and wildlife habitat, state and federal conservation policy, conservation nonprofit landscape

Rebecca Bartels



Senior Director of Strategic Partnerships

Following a nearly decade long career dedicated to connecting the international crop input and technology supply chain, Rebecca joined Farm Journal in 2021. She serves on the leadership team of Trust in Food and America’s Conservation Ag Movement, one of the largest public-private partnerships focused on conservation in our nation’s history. As the Senior Director of Strategic Partnerships, Rebecca focuses on helping clients activate universally beneficial change across the industry toward more sustainable, regenerative practices and helping companies get the intelligence they need to accelerate the resiliency of our agricultural production system.

Ask me about:

Strategically communicating, researching and promoting sustainable approaches to integrated pest management portfolios, biological and hybrid crop inputs, and precision application and traceability technology.



Director of America's Conservation Ag Movement

Ryan Heiniger is Trust In Food’s director of America’s Conservation Ag Movement (ACAM), where he leads all aspects of its state and local projects. The program includes a growing portfolio of farmer-led learning communities and multi-stakeholder coalitions.

Ask me about:

Tractor seat perspective on the journey of conservation practice adoption, partnership building, Farm Bill conservation programs, conservation policy, ag tech for sustainability outcomes, wildlife habitat and landscape-level planning, and social media for sustainability story-telling

David Frabotta



Interactive Programming, Climate-Smart Ag

David Frabotta is an award-winning multimedia journalist with 20+ years of B2B publishing and brand management experience. He’s worked in agriculture of more than 10 years focused on the global crop input industries and precision agriculture, including the impact of site-specific farming on sustainability and profitability.

Ask me about:

Input supply chains, autonomy and robotics, machine learning, carbon farming, integrated marketing campaigns, public relations and outreach, and how consumer trends and preferences are driving change in food and production systems.



Sustainability + Carbon Analyst

As Trust In Food’s Sustainability + Carbon Analyst, Cara Urban supports the design, implementation and delivery of TIF’s research solutions and actionable insights. She works with teams across Farm Journal and beyond to develop TIF’s in-house expertise on agricultural carbon and ecosystem service offerings and markets. Her goal: to keep TIF on the cutting edge of what farmers can do for the planet.

Ask me about:

Farmer attitudes on sustainability, climate-smart agriculture, systems thinking, voluntary markets, food as health, validating ecosystem service benefits, environmental policy communications


Bengt Hyberg

Bengt ‘Skip’ Hyberg, is President of H&H Conservation, an economic and policy consulting firm. He formerly served as a senior economist, scientist, and senior advisor to the Chief Scientist with the United States Department of Agriculture (USDA). During a 32-year career with USDA he worked with the Farm Service Agency, Natural Resources Conservation Service, Economic Research Agency, and as a Exchange Officer with the Australian Bureau of Agricultural and Resource Economics. 

He earned degrees in Forest Management (BS Rutgers University, MS and Ph.D. North Carolina State University) and Economics (Ph.D. North Carolina State University). He has published extensively and is the recipient of numerous awards for his work, including the Economist of the Year award, the Fred Woods award for sustained excellence in policy leadership and the John E. Lee Award from the USDA Economist  Group, the Honors Silver Metal from the Environmental Protection Agency, and the Wetland Conservation Achievement Award from Ducks Unlimited. He recently published a textbook, “A Guide to Understanding the Fundamental Principles of Environmental Management – It Ain’t Magic: Everything Goes Somewhere.”


Jay Vroom

Jay Vroom chairs the America’s Conservation Ag Movement Board of Advisers, guiding the largest public-private conservation partnership in American agriculture. Jay is a long-trusted voice in agribusiness, having served 30 years as CEO of CropLife America, the trade association for companies that produce, sell and distribute crop protection and biotechnology products used by farmers, ranchers and landowners.

Jay served as chairman of the FFA Foundation’s Individual Giving Council and continues as a member of FFA’s President’s Advisory Council. Jay also sits on the boards of the Soil Health Institute and Alpha Gamma Rho fraternity. He also has served in leadership positions on the U.S. Production Ag CEO Council, the Coalition to Advance Precision Agriculture, the Agricultural Retailers Association and Asmark Institute.

An agriculture honors graduate from the University of Illinois, Jay still owns the crop farming operation he grew up on in north-central Illinois.

Kirk Dupps

Kirk Dupps is an authority in retailing and the $1-trillion-plus retail food industry with more than 45 years of leadership in all aspects of food distribution. Kirk began his career with Kroger Food Stores and then helped Walmart increase its presence in retail food and served as head of Sam’s Wholesale Club’s $60-billion grocery business. While on the board of the National Fish and Wildlife Foundation (NFWF), he teamed NFWF with Walmart to place 1 million acres of land in conservation over 10 years

Contact Us

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