Trust In Food™

Our Approach

Equipping farmers to understand, value, and feel capable to adopt conservation agriculture practices

Why Trust In Food™

Why Trust In Food™?

Global demand for sustainable commodities is driving innovation in production systems. Producers are answering the call with help from supply chain partners to implement  sustainable practices with more transparency from farm to table and every step in between.

For 150 years, Farm Journal has provided generations of farmers, ranchers and growers with the information and practical advice they need. As the most trusted voice in agriculture, we have a special responsibility to empower American farmers to thrive by meeting evolving business, market, environmental and social expectations.

Our Mission

Trust In Food™ is a social purpose initiative of Farm Journal, working to accelerate the transition toward conservation practices for a more resilient ag system across the U.S.

Our Goal

We make every dollar invested in conservation agriculture go further by ensuring it works smarter and harder. In doing so, we secure a better future for our country’s farmers, for our natural resources and for all of us who depend on them.

Why Trust In Food™

Our Theory of Change

If farmers understand, want, and feel capable, they will adopt conservation production practices and technologies more quickly, and across more of their operations. 

If sustainable food and agriculture professionals have better data and insights into farmers’ change journeys, they can program their investment dollars more effectively. 

What We Do

Trust In Food™ puts the trust, reach and data of Farm Journal to work to accelerate the transition toward a more resilient and regenerative American ag sector.  

01

We provide greater insight into the human dimensions of producer decisions

  • Our cutting-edge research reports provide farmer-first insights into how producers make decisions  
  • Custom studies for TIF clients get at the heart of challenges and illuminates solutions 
  • Our research assesses both where producers are on their sustainability journeys and also identifies what support they need, and which individual farmers are most likely to engage next
02

We develop strategy, engagement and enrollment for regenerative and conservation ag programs

  • Conservation organizations trust us to find and enroll producers from across farm country for everything from engaging on a new practice to supporting policy efforts
  • University researchers and Extension teams count on Trust In Food™ to serve as arms, legs and trusted messengers
  • From cutting-edge carbon programs to time-honored conservation ag practices, sustainability leaders turn to TIF for strategy, engagement and enrollment that works
03

We provide a direct 'last mile' connection to ag producers for change programs

  • From coast to coast, Trust In Food™ coordinates farmer peer networks designed to help producers share and learn from one another in ways that build trust, accelerate change and reduce risk 
  • Our sustainable farming ambassadors can be found, and turned to, wherever agriculture is found 
  • We build, support and run “help desk” functionality to ensure that programming reaches farmers in their communities, in ways that work for them. 
04

We convene and drive collaboration at scale

  • We have organized and lead the day-to-day operations of the Trust In Food Partnership Program, an action-driven coalition focused on conservation agriculture acceleration at national, regional and local levels.
  • Our invitation-only Human Dimensions of Producer Behavior community of practice provides a safe space for researchers and sustainability leaders to share what works, what doesn’t and why
  • Trust In Food™ Field Events are a unique gathering for sustainability leaders to connect with the frontline farmers, ranchers and growers leading the way for the future of agriculture

Partner with us

We appreciate you contacting us!

We’ve received your message and we’ll be reaching out to you shortly!

— Your Trust in Food Team