Producer Decision Making

Illuminating mindsets that accelerate voluntary conservation adoption

Featured

Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face

One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious response is aligned with your goals is essential to driving...

Producer Decision Making

Insights

Get The Free ‘Scaling Connected Ag’ Whitepaper From America’s Conservation Ag Movement

In this free resource, you’ll get a firsthand look at what U.S. row-crop and livestock farmers and ag retailers say works for them when it comes to using data and...

The Key to a Robust Data Network is Actually a Robust Human Network

Digital farm-level data collection, use, and sharing rates across the U.S. are problematically low. These low rates create a snowball effect, ultimately hindering the progress of the farm operation itself...

Producer Decision Making

Projects

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s...

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration...

Downloadable

Resources

Farmer Perspectives on Data Report
Downloadable PDF.
Conservation Communicators Guide for Non-Cropped Acres
Downloadable PDF.
State of Sustainable Ag Report
Downloadable PDF.

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