Trust In Food
Trust In Food

Producer Decision Making

Illuminating mindsets that accelerate voluntary climate-smart adoption

Featured

Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face

One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious response is aligned with your goals is essential to driving...

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Producer Decision Making

Insights

The Movement Starts With “Farming Weird” And Is Accelerated By Our Community

Most columns published in early January will contain a list of resolutions or outlooks for the New Year, but not this one.  Not because I don’t have lists and hopes...
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Get The Free ‘Scaling Connected Ag’ Whitepaper From America’s Conservation Ag Movement

In this free resource, you’ll get a firsthand look at what U.S. row-crop and livestock farmers and ag retailers say works for them when it comes to using data and...
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Producer Decision Making

Projects

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s...
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Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration...
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Downloadable

Resources

Farmer Perspectives on Data Report
Downloadable PDF.
Conservation Communicators Guide for Non-Cropped Acres
Downloadable PDF.
State of Sustainable Ag Report
Downloadable PDF.

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