Producer Decision Making

Illuminating mindsets that accelerate voluntary conservation adoption


Farmer Insights Drive America’s Conservation Ag Movement Peer-To-Peer Learning Communities

In the not-too-distant past, a paradox of some U.S. sustainable agriculture activities was that too often, farmers and ranchers weren’t at the table. Alternately, farmers and ranchers were invited to the table to clean up the leftovers—after the big decisions were made. Such an approach understandably left many farmers and ranchers with a bad taste in their mouths. After all, sustainability management practices are largely...

Producer Decision Making


The Key to a Robust Data Network is Actually a Robust Human Network

Digital farm-level data collection, use, and sharing rates across the U.S. are problematically low. These low rates create a snowball effect, ultimately hindering the progress of the farm operation itself...

Sustainable produce is about more than just in-the-ground practices

One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices,...

Producer Decision Making


Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s...

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration...



Farmer Perspectives on Data Report
Downloadable PDF.
Conservation Communicators Guide for Non-Cropped Acres
Downloadable PDF.
State of Sustainable Ag Report
Downloadable PDF.

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