Producer Decision Making

Illuminating mindsets that accelerate voluntary conservation adoption

Featured

Not Acres, But People

Regenerative ag targets aren’t about changing acres – they are about changing people.  It is no secret that our world faces an immense crisis surrounding climate change and the degradation of natural resources. Realizing the potential positive impact that their supply chains can have, major companies are making headlines by announcing “regenerative ag” commitments with audacious investments and goals related to improving the resilience and...

Producer Decision Making

Insights

The Key to a Robust Data Network is Actually a Robust Human Network

Digital farm-level data collection, use, and sharing rates across the U.S. are problematically low. These low rates create a snowball effect, ultimately hindering the progress of the farm operation itself...

Sustainable produce is about more than just in-the-ground practices

One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices,...

Producer Decision Making

Projects

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s...

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration...

Downloadable

Resources

Farmer Perspectives on Data Report
Downloadable PDF.
Conservation Communicators Guide for Non-Cropped Acres
Downloadable PDF.
State of Sustainable Ag Report
Downloadable PDF.

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