Producer Decision Making

Illuminating mindsets that accelerate voluntary conservation adoption

Featured

Building Farmer Peer Learning Networks

THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently demonstrates that farmers learn best from other farmers, whether the subject is inputs for row crops, thoughts on winter-calving, or whether or not to trial new conservation agriculture techniques. Trust in Food research reveals that most farmers surveyed report they are most likely to trust other...

Producer Decision Making

Insights

Sustainable produce is about more than just in-the-ground practices

One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices,...

Activating change: A case study

Trust in Food works with many organizations that want to reach farmers to encourage them do something differently- start or increase use of conservation ag practices, increase irrigation use efficiency,...

Producer Decision Making

Projects

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s...

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration...

Downloadable

Resources

Farmer Perspectives on Data Report
Downloadable PDF.
Conservation Communicators Guide for Non-Cropped Acres
Downloadable PDF.
State of Sustainable Ag Report
Downloadable PDF.

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