Projects

Turning our words into action

Featured

Ag Targets

A partnership with the University of Montana, Stroud Water Research Center, and National Fish and Wildlife Foundation using behavioral data to improve how conservation messaging is delivered.  THE ISSUE: Reaching farmers at scale with the right message One of the primary challenges conservation outreach campaigns face is the juxtaposition between available investment dollars and the scale of farm-level change needed to drive environmental outcomes.  Agricultural...

Additional

Projects

The key to a robust data network is actually a robust human network

Digital farm-level data collection, use, and sharing rates across the U.S. are problematically low. These low rates create a snowball effect, ultimately hindering the progress of the farm operation itself...

Bridging ag’s digital divide

Farm-level production data is no magic panacea for climate change or agriculture’s sustainability problems. But, increased data collection and sharing can play a critical role in addressing the challenges we...

U.S. Sorghum Doubles Down On Sustainability Focus

There’s plenty of excitement in regenerative agriculture circles about the environmental potential of new perennial grains under development by organizations such as The Land Institute—and rightly so. Yet a longtime...

3 Strategies To Accelerate Regenerative Product And Service Adoption

To use a sports analogy, what separates these organizations isn't their business structure but rather their pre-race strategy. If sustainable agriculture acceleration were a rowing club, careful examination of these strategies would reveal which organizations resemble the action-oriented Harvard University rowing team speeding down the river, and which are meandering down the stream in a paddleboat.
White House

Biden Watch: What 5 Ag Experts Are Following On Climate, Equity

Experts watching the nascent Biden administration’s early moves in Washington say they’re seeing clear action on climate and racial equity in the food system, according to a panel at the 2021 Trust In Food Symposium: Regenerative Reset held in late February.

The American Rancher

How the old-school cowboy identity can adapt to a connected world and play the crucial role in the future of sustainable beef.  In a world with self-driving cars and smartphones,...

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