Projects

Turning our words into action

Featured

Ag Targets

A partnership with the University of Montana, Stroud Water Research Center, and National Fish and Wildlife Foundation using behavioral data to improve how conservation messaging is delivered.  THE ISSUE: Reaching farmers at scale with the right message One of the primary challenges conservation outreach campaigns face is the juxtaposition between available investment dollars and the scale of farm-level change needed to drive environmental outcomes.  Agricultural...

Additional

Projects

Key Takeaways From The 2021 Sustainable Ag Summit

My second business trip as director of America’s Conservation Ag Movement (ACAM) took me 1,500 miles from the mostly harvested corn and soybean fields of southeastern Iowa to the annual...

Thank A Farmer, Today And Every Day

I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the...

Get The Free ‘Scaling Connected Ag’ Whitepaper From America’s Conservation Ag Movement

In this free resource, you’ll get a firsthand look at what U.S. row-crop and livestock farmers and ag retailers say works for them when it comes to using data and...

Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face

One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept,...

Tapping the Trusted Adviser Network

It has been a busy month of conferences and presentations in the world of sustainable agriculture. Last week, I had the privilege to present – in person!  – at the...

What It Means To Be A Supportive Change Agent

It’s not hyperbole to say that there is more attention on agriculture, and what it means in practice to be sustainable or regenerative, than there has been in human history....

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