Projects

Turning our words into action

Featured

Ag Targets

A partnership with the University of Montana, Stroud Water Research Center, and National Fish and Wildlife Foundation using behavioral data to improve how conservation messaging is delivered.  THE ISSUE: Reaching farmers at scale with the right message One of the primary challenges conservation outreach campaigns face is the juxtaposition between available investment dollars and the scale of farm-level change needed to drive environmental outcomes.  Agricultural...

Additional

Projects

The American Rancher

How the old-school cowboy identity can adapt to a connected world and play the crucial role in the future of sustainable beef.  In a world with self-driving cars and smartphones,...

Building Farmer Peer Learning Networks

THE ISSUE: How to best leverage farmers’ most trusted and preferred way of learning to increase conservation? Research consistently demonstrates that farmers learn best from other farmers, whether the subject...

Sustainable produce is about more than just in-the-ground practices

One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices,...

Activating change: A case study

Trust in Food works with many organizations that want to reach farmers to encourage them do something differently- start or increase use of conservation ag practices, increase irrigation use efficiency,...

Agriculture as a carbon sink?

“Land management is the second largest contributor to carbon dioxide emissions on planet earth”- The Carbon Cycle Institute (CCI) According to USDA’s National Agricultural Statistics Service, there are 899,500,000 acres...

Affinity Mapping: Increasing Efficiencies in the Planning Process

Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into...

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