Projects

Turning our words into action

Featured

Ag Targets

A partnership with the University of Montana, Stroud Water Research Center, and National Fish and Wildlife Foundation using behavioral data to improve how conservation messaging is delivered.  THE ISSUE: Reaching farmers at scale with the right message One of the primary challenges conservation outreach campaigns face is the juxtaposition between available investment dollars and the scale of farm-level change needed to drive environmental outcomes.  Agricultural...

Additional

Projects

Four Specialty Crop Sustainability Insights From My California Trip

At the risk of hyperbole, literally everything about California agriculture is different from farming in any other part of the U.S. Well, maybe not everything. In fact, after spending a...

For Immediate Release: Farm Journal Launches Trust In Beef™ to Accelerate Beef Industry’s Sustainability Work

New program from Trust In Food and Drovers boosts beef industry outreach to consumers. Trust In BeefTM is a new effort to empower beef producers on their sustainability journey and...

How Sustainable Agriculture Benefits From A Swiss Army Knife Approach

It’s strange to say that sustainability can be a controversial topic. There are so many potential holes to fall in when discussing what sustainable agriculture means in practical terms. The...

The Carbon Hype: Three Reality Checks

Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is...

Farmer Insights Drive America’s Conservation Ag Movement Peer-To-Peer Learning Communities

In the not-too-distant past, a paradox of some U.S. sustainable agriculture activities was that too often, farmers and ranchers weren’t at the table. Alternately, farmers and ranchers were invited to...

Emerging Trends In Sustainable Beef

Three major takeaways from NCBA’s 2021 cattlemen’s convention.  Last week, the cattle industry gathered in Nashville for the annual NCBA Cattlemen’s Convention. The event draws thousands of cattle industry members...

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