Projects

Turning our words into action

Featured

Ag Targets

A partnership with the University of Montana, Stroud Water Research Center, and National Fish and Wildlife Foundation using behavioral data to improve how conservation messaging is delivered.  THE ISSUE: Reaching farmers at scale with the right message One of the primary challenges conservation outreach campaigns face is the juxtaposition between available investment dollars and the scale of farm-level change needed to drive environmental outcomes.  Agricultural...

Additional

Projects

Human Dimensions Provide Pivotal Perspective on Producers’ Journey in Regenerative Ag

The 2022 State of Sustainable Ag report by Trust in Food and Field to Market identifies three keys to helping producers adopt regenerative practices: human dimensions support, technical assistance and financial incentives.

Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef...

The Movement Starts With “Farming Weird” And Is Accelerated By Our Community

Most columns published in early January will contain a list of resolutions or outlooks for the New Year, but not this one.  Not because I don’t have lists and hopes...

Here’s What It Will Take To Empower Farmers To Make Data-Driven Farm And Stewardship Decisions

Here at Trust In Food, we’ve got data on the brain. In fact, along with the Founding Partners of America’s Conservation Ag Movement (ACAM), we recently published a free whitepaper...

Trust In Beef Joined By U.S. Roundtable for Sustainable Beef

U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust...

Key Takeaways From The 2021 Sustainable Ag Summit

My second business trip as director of America’s Conservation Ag Movement (ACAM) took me 1,500 miles from the mostly harvested corn and soybean fields of southeastern Iowa to the annual...

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