How New Carbon Claims Shortchange Sustainable Agriculture and Why It Matters

Making sense of evolving carbon markets and understanding their on-farm implications is not for the faint of heart. Mitchell Hora, CEO of Continuum Ag, seventh generation Iowa farmer and advocate for regenerative agriculture, has made it his mission to help producers navigate the carbon conversation. Most recently, Hora and Trust In Food President, Amy Skoczlas […]

The Carbon Hype: Three Reality Checks

Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is it? Over the last month, I’ve had the opportunity to travel from coast to coast in different meetings and conferences, sharing what we’re seeing in […]