NEW POLL: Farmers Want Congress to Protect Climate-Smart Agriculture in Farm Bill

Farm Journal survey shows more than two-thirds of U.S. farmers and ranchers believe conservation funding is important to build farms’ resilience, address the effects of climate change. Lenexa, Kan., (June 12, 2024) – A new Farm Journal poll conducted on behalf of Invest in Our Land across 10 leading agricultural states shows that American farmers and ranchers […]

Outreach Tool Creates Process and Strategy Around Conservation Program Advocacy, Enrollment

Conservation agriculture professionals have a new farmer-centered solution to reach scale with middle adopters  Environmental Initiative, Midwest Row Crop Collaborative (MRCC) and Trust In Food recently unveiled a new tool that optimizes outreach to producers in efforts to scale awareness and enrollment in conservation programs.  As opportunities to participate in conservation programs intensify — whether […]

Searching for the Key to Conservation Success?

Ducks Unlimited and Trust In Food Say “Follow the Farmer” in Latest Podcast The 2022 Census of Agriculture, released in February of this year, paints a stark contrast between those who work every day to feed, clothe and fuel the world and those who directly benefit from the practice.  “The Census shows a dip below 2% of […]

Making Farmer-Centered Innovation Common Practice

Earlier this week, Farm Journal was named to Fast Company’s World’s Most Innovative Companies list for Trust In Food’s™ work on “cultivating a changemaking relationship with farmers” on the pathway to regenerative agriculture.  The honor is thrilling, especially as we were an outlier agricultural stalwart in a sea of ag-tech start-ups. But, it does leave me with […]

Want Farm-Level Data? Answer These Three Questions First, Experts Say

Understanding farmers’ perspectives, motivations and values can help accelerate the data sharing needed to quantify and scale climate-smart agriculture in the U.S. As more points in the value chain seek production data, it’s still unclear to producers what information is needed, who benefits and who is willing to share the cost of collecting and reporting. […]

The Sustainability Community is Collaborating, but Where Does the Farmer Fit In? 

Is there Enough Shared Risk to be Truly Effective?  Realizing that mitigating agriculture’s climate impact is too much for any one organization to tackle alone, the sustainability community is rallying around meaningful collaborations and partnerships to help get more conservation on the ground. Late last year, the annual 2023 Sustainable Agriculture Summit, sponsored by Field […]

Industry Partnership Unveils Barriers and Opportunities in Sustainability Data Collection Throughout Pork Supply Chain

Pigs

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and row crop producers, find gaps worth exploring.  Lenexa, Kan., (February 7, 2024) – Amid the new focus on regenerative practices in U.S. agriculture and the unprecedented investments in climate-smart commodities, Farm Journal’s Trust In Food™ and The Sustainability Consortium (TSC) are partnering to gather insights into […]

New Online Tool Aims to Accelerate Conservation Agriculture

Farmers talking to each other

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.   Lenexa, Kan. (Feb. 1, 2024) — A new web-based tool provides an interactive guide to help conservation professionals optimize and scale engagement with farmers and ranchers. The step-by-step tool is designed to help groups ranging from supply chain businesses to local conservation districts develop effective ways […]

Trust In Beef™ Deepens Expertise With New Partners 

Ducks Unlimited and ABS Global further the program’s capabilities to support ranchers in enacting climate-smart change with technical assistance and genetic innovation.  Lenexa, Kan.,– For two years Trust In Beef has been working to empower beef producers on their sustainability journeys by leveraging the power of Farm Journal’s Trust In Food and Drovers brands with the ingenuity and innovation […]