The Importance of Communicating Your Sustainability Story
During Farm Journal’s 2021 Sustainable Produce Summit that took place earlier this month, a key theme of effectively communicating sustainable food and agriculture stories to consumers came through again and again. As specialty crop growers and food retailers make changes to meet both environmental needs and consumer requests, there have been hits and misses in […]
Four Specialty Crop Sustainability Insights From My California Trip
At the risk of hyperbole, literally everything about California agriculture is different from farming in any other part of the U.S. Well, maybe not everything. In fact, after spending a few days this month traveling across the mid-section of the state—including the San Francisco Bay area, Salinas Valley and the Fresno area—I’m convinced that while […]
For Immediate Release: Farm Journal Launches Trust In Beef™ to Accelerate Beef Industry’s Sustainability Work
New program from Trust In Food and Drovers boosts beef industry outreach to consumers. Trust In BeefTM is a new effort to empower beef producers on their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of American beef. The program is led by Farm Journal‘s social purpose initiative, Trust […]
Emerging Trends In Sustainable Beef
Three major takeaways from NCBA’s 2021 cattlemen’s convention. Last week, the cattle industry gathered in Nashville for the annual NCBA Cattlemen’s Convention. The event draws thousands of cattle industry members from across the value chain – producer to retailer and every link in between – to discuss emerging trends in the industry as well as […]
Farmer Learning Community Insights From The Field: A Chorus of Conservation ’Whys’
It seems that so much of the conversation about farmers and conservation centers on why farmers are not implementing conservation, including barriers and limitations to voluntary adoption. Those sentiments sometimes sound like, “If only we could figure out how to reduce the economic consequences of….” or, “That will never work with our equipment limitations…” or, […]