Searching for the Key to Conservation Success?

Ducks Unlimited and Trust In Food Say “Follow the Farmer” in Latest Podcast The 2022 Census of Agriculture, released in February of this year, paints a stark contrast between those who work every day to feed, clothe and fuel the world and those who directly benefit from the practice.  “The Census shows a dip below 2% of […]

Want Farm-Level Data? Answer These Three Questions First, Experts Say

Understanding farmers’ perspectives, motivations and values can help accelerate the data sharing needed to quantify and scale climate-smart agriculture in the U.S. As more points in the value chain seek production data, it’s still unclear to producers what information is needed, who benefits and who is willing to share the cost of collecting and reporting. […]

The Sustainability Community is Collaborating, but Where Does the Farmer Fit In? 

Is there Enough Shared Risk to be Truly Effective?  Realizing that mitigating agriculture’s climate impact is too much for any one organization to tackle alone, the sustainability community is rallying around meaningful collaborations and partnerships to help get more conservation on the ground. Late last year, the annual 2023 Sustainable Agriculture Summit, sponsored by Field […]

Industry Partnership Unveils Barriers and Opportunities in Sustainability Data Collection Throughout Pork Supply Chain

Pigs

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and row crop producers, find gaps worth exploring.  Lenexa, Kan., (February 7, 2024) – Amid the new focus on regenerative practices in U.S. agriculture and the unprecedented investments in climate-smart commodities, Farm Journal’s Trust In Food™ and The Sustainability Consortium (TSC) are partnering to gather insights into […]

New Online Tool Aims to Accelerate Conservation Agriculture

Farmers talking to each other

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.   Lenexa, Kan. (Feb. 1, 2024) — A new web-based tool provides an interactive guide to help conservation professionals optimize and scale engagement with farmers and ranchers. The step-by-step tool is designed to help groups ranging from supply chain businesses to local conservation districts develop effective ways […]

Trust In Beef™ Deepens Expertise With New Partners 

Ducks Unlimited and ABS Global further the program’s capabilities to support ranchers in enacting climate-smart change with technical assistance and genetic innovation.  Lenexa, Kan.,– For two years Trust In Beef has been working to empower beef producers on their sustainability journeys by leveraging the power of Farm Journal’s Trust In Food and Drovers brands with the ingenuity and innovation […]

Tyson Foods Joins Trust In Beef™

Lenexa, Kan.,– Farm Journal’s Trust In Food™ is proud to welcome Tyson Foods to Trust In Beef, a collaborative value chain program designed to help ranchers integrate climate-smart agriculture into their operations while sharing their learnings and success stories.  Trust In Food is a purpose-driven division of Farm Journal that organizes Trust In Beef in partnership […]

Aligning Conservation Ag With What Consumers Want

Consumers are confused about what is healthy and what is sustainable, but it’s clear they are actively looking for options that make them feel like they are making responsible choices that are better for their well-being.  In an August 2022 report by NielsonIQ on alternative proteins that included meat and dairy, health and nutrition ranked as the […]

What’s the Future of Food?

I’ve just wrapped up two days participating in The Future of Food USA, led by the UK-based Innovation Forum group. It was my first time at this event, and I found it to be a fascinating mash up of leading food companies and their value chain partners with a distinctively global feel and focus on scaling […]