The Difference Maker

Pigs

Data is the currency of the climate-smart economy. It’s something that I say in nearly every conversation about conservation agriculture and its impact on the environment.  But, while data’s importance may be undisputable, everything that comes after that raises more questions. Take, for instance, findings from our recent report, “Farmer Perspectives on Data” that we produced with The Sustainability Consortium. That report underscoresthat inconsistences in data […]

Outreach Tool Creates Process and Strategy Around Conservation Program Advocacy, Enrollment

Conservation agriculture professionals have a new farmer-centered solution to reach scale with middle adopters  Environmental Initiative, Midwest Row Crop Collaborative (MRCC) and Trust In Food recently unveiled a new tool that optimizes outreach to producers in efforts to scale awareness and enrollment in conservation programs.  As opportunities to participate in conservation programs intensify — whether […]

The One-Percenters

One of the data points that I found most disheartening from the recent release of the 2022 Census of Agriculture was that the number of American farms has decreased 6.7% since 2017. On that decreasing farmland, 3.4 million producers grow the food that feeds us all. That’s just over 1% of our country’s population.  The One Percent Movement […]

What is Smart about Smart Farming?

Ask a farmer what sustainability means, and you’ll often hear: that I financially survive to farm into the next season.  In agriculture, sustainability and profitability are inextricably linked.  As farmers are being asked to do more and produce more, with less, the razor-thin margins that many farm operations exist under are becoming quite dangerous.   The challenge is […]

Searching for the Key to Conservation Success?

Ducks Unlimited and Trust In Food Say “Follow the Farmer” in Latest Podcast The 2022 Census of Agriculture, released in February of this year, paints a stark contrast between those who work every day to feed, clothe and fuel the world and those who directly benefit from the practice.  “The Census shows a dip below 2% of […]

Making Farmer-Centered Innovation Common Practice

Earlier this week, Farm Journal was named to Fast Company’s World’s Most Innovative Companies list for Trust In Food’s™ work on “cultivating a changemaking relationship with farmers” on the pathway to regenerative agriculture.  The honor is thrilling, especially as we were an outlier agricultural stalwart in a sea of ag-tech start-ups. But, it does leave me with […]

Want Farm-Level Data? Answer These Three Questions First, Experts Say

Understanding farmers’ perspectives, motivations and values can help accelerate the data sharing needed to quantify and scale climate-smart agriculture in the U.S. As more points in the value chain seek production data, it’s still unclear to producers what information is needed, who benefits and who is willing to share the cost of collecting and reporting. […]

The Sustainability Community is Collaborating, but Where Does the Farmer Fit In? 

Is there Enough Shared Risk to be Truly Effective?  Realizing that mitigating agriculture’s climate impact is too much for any one organization to tackle alone, the sustainability community is rallying around meaningful collaborations and partnerships to help get more conservation on the ground. Late last year, the annual 2023 Sustainable Agriculture Summit, sponsored by Field […]

Industry Partnership Unveils Barriers and Opportunities in Sustainability Data Collection Throughout Pork Supply Chain

Pigs

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and row crop producers, find gaps worth exploring.  Lenexa, Kan., (February 7, 2024) – Amid the new focus on regenerative practices in U.S. agriculture and the unprecedented investments in climate-smart commodities, Farm Journal’s Trust In Food™ and The Sustainability Consortium (TSC) are partnering to gather insights into […]

New Online Tool Aims to Accelerate Conservation Agriculture

Farmers talking to each other

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.   Lenexa, Kan. (Feb. 1, 2024) — A new web-based tool provides an interactive guide to help conservation professionals optimize and scale engagement with farmers and ranchers. The step-by-step tool is designed to help groups ranging from supply chain businesses to local conservation districts develop effective ways […]