The Carbon Hype: Three Reality Checks

Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is it? Over the last month, I’ve had the opportunity to travel from coast to coast in different meetings and conferences, sharing what we’re seeing in […]

Emerging Trends In Sustainable Beef

Three major takeaways from NCBA’s 2021 cattlemen’s convention.  Last week, the cattle industry gathered in Nashville for the annual NCBA Cattlemen’s Convention. The event draws thousands of cattle industry members from across the value chain – producer to retailer and every link in between – to discuss emerging trends in the industry as well as […]

Farmer Learning Community Insights From The Field: A Chorus of Conservation ’Whys’

It seems that so much of the conversation about farmers and conservation centers on why farmers are not implementing conservation, including barriers and limitations to voluntary adoption. Those sentiments sometimes sound like,  “If only we could figure out how to reduce the economic consequences of….” or,  “That will never work with our equipment limitations…” or, […]

ACAM Executive Q&A: Amy O’Shea, President and CEO, Certis Biologicals

Amy O'Shea, CEO, Certis Biologicals

Throughout 2021, Trust In Food is inviting leaders of the Foundational Partners of America’s Conservation Ag Movement to share their vision for the future of conservation and sustainability in U.S. agriculture. In this post, we spotlight Amy O’Shea, President and CEO of Certis Biologicals, an ACAM partner.   Tell us a bit about yourself. How […]

3 Strategies To Accelerate Regenerative Product And Service Adoption

To use a sports analogy, what separates these organizations isn’t their business structure but rather their pre-race strategy. If sustainable agriculture acceleration were a rowing club, careful examination of these strategies would reveal which organizations resemble the action-oriented Harvard University rowing team speeding down the river, and which are meandering down the stream in a paddleboat.