VIDEO: Meet Trust In Beef Partner Merck Animal Health
Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]
Trust In Beef Joined By U.S. Roundtable for Sustainable Beef
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]
Thank A Farmer, Today And Every Day
I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]
What It Means To Be A Supportive Change Agent
It’s not hyperbole to say that there is more attention on agriculture, and what it means in practice to be sustainable or regenerative, than there has been in human history. With companies like Walmart, General Mills, Cargill, The Fertilizer Institute, IndigoAg, and so many more rolling out iterations of “acres converted to sustainable ag practices” […]
Change Is Human
We must prioritize the humanity of farmers in our change programming. Before they put their dirty boots on in the morning, farmers and ranchers are humans first. If we want to empower our nation’s agricultural system to be more regenerative, sustainable, equitable and inclusive — then we are talking about empowering them to do so. We […]