The Carbon Hype: Three Reality Checks

Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is it? Over the last month, I’ve had the opportunity to travel from coast to coast in different meetings and conferences, sharing what we’re seeing in […]

Emerging Trends In Sustainable Beef

Three major takeaways from NCBA’s 2021 cattlemen’s convention.  Last week, the cattle industry gathered in Nashville for the annual NCBA Cattlemen’s Convention. The event draws thousands of cattle industry members from across the value chain – producer to retailer and every link in between – to discuss emerging trends in the industry as well as […]

Association of Equipment Manufacturers Joins America’s Conservation Ag Movement

Lenexa, Kan. (April 22, 2021) — Trust In Food, a Farm Journal initiative, announced that the Association of Equipment Manufacturers (AEM) has joined America’s Conservation Ag Movement. “Machinery is among the most visible, beloved and necessary aspects of every farm operation,” said Amy Skoczlas Cole, executive vice president, Trust In Food. “That’s especially true for […]