Cara

Urban

Sustainability + Carbon Analyst

Ask me about:

Farmer attitudes on sustainability, climate-smart agriculture, systems thinking, voluntary markets, food as health, validating ecosystem service benefits, environmental policy communications

Cara Urban joined Trust In Food in early 2022 to help advance sustainable agriculture as the team’s Sustainability + Carbon Analyst. She supports the design, implementation and delivery of client projects, applying TIF’s human dimensions of change approach to quantitative results to offer qualitative, actionable insights. By collaborating with agricultural data, research, carbon and ecosystem service market specialists across Farm Journal and beyond, she works to deepen TIF’s in-house expertise on current offerings and markets. Her goal: to keep TIF on the cutting edge of what farmers can do for the planet.

In her previous life, Cara worked for over three years as first project support and later project management consultant for Natural Resource Solutions, secretariat of the farmer-first nonprofit Solutions from the Land. Her time at SfL was spent backstopping farmer leaders on policy and outreach initiatives such as national communications campaigns; international engagement with the United Nations; place-based networks like the North America Climate Smart Agriculture Alliance, Ohio Smart Agriculture, Iowa Smart Agriculture, Florida Climate Smart Agriculture; and more.   

Cara’s other experience includes a research fellowship for the ag policy platform Rural Investment to Protect our Environment and volunteer coordination for the Clear Creeks Project within her local watershed. Her career began in the healthcare industry, where she served as a referral specialist at a private advisory group for over seven years. Cara holds a B.S. in animal science from Rutgers University and an M.S. in environmental science and policy, with emphasis on food systems and public health outcomes, from Johns Hopkins University near her home north of Baltimore.

Articles by

Cara

Urban

The Carbon Games: Agricultural Producers Still Looking for the Leaderboard

Producers struggle to understand or see value in carbon markets.

See What Producers Are Saying About The Carbon Ecosystem And ‘Ag Carbon Markets And U.S. Farmers’ Report

Trust In Food’s latest report, Ready or Not? Agricultural Carbon Markets and U.S. Farmers, is meant as a showcase of how research and data can suggest solutions to help scale...

Cultivating Farmer Acceptance Is Critical To The Future of Ecosystem Service Markets 

Farmers and ranchers must see shared value, vision and risk in carbon markets.

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