Producers Recognize Change is Needed…
- 79% say producers should change production practices to meet consumer demands.
- 56% recognize that the average U.S. beef operation is not entirely environmentally sound
Some Are Already Taking Steps Forward…
- 58% already have a formal grazing plan in place
- 51% already have a plan in place to improve animal productivity
Many Are Unsure About Their Role…
- 39% are unsure whether or not beef producers will have to implement sustainability-related practices in the next decade in order to stay in business
Plenty Have Not Made Necessary Changes…
- 64% don’t think that setting year end goals is related to sustainable production
- 42% do not have a formal grazing plan in place
- 49% do not have a formal plan in place to improve animal productivity
And all need support in packaging their progress in ways that are meaningful to consumers.