This report features analysis on responses from over 900 U.S. farmers on how
they view and value water.

The report identifies water-related trends amongst farmers and is organized as a roadmap for communicators wishing to engage with the U.S. farm base around water issues with data-driven recommendations to improve their outreach.

It seeks to galvanize the water communicator sector around a set of actionable
steps that can help scale adoption rates of water conservation and protection
related on-farm practices.

The report features findings and data-driven recommendations on how to:

• Strengthen the foundation farmers need to serve as solutions to water
  challenges
• Engage with farmers through mitigation and resilience-building programs aimed at minimizing water challenges
• Empower farmers to maintain and improve their role as a solution to water challenges

This report was done in collaboration with American Public Media’s The Water Main, who undertook a similar survey representative of all Americans, not just farmers. That report can be viewed here.