This report features analysis on responses from over 900 U.S. farmers on how
they view and value water.
The report identifies water-related trends amongst farmers and is organized as a roadmap for communicators wishing to engage with the U.S. farm base around water issues with data-driven recommendations to improve their outreach.
It seeks to galvanize the water communicator sector around a set of actionable
steps that can help scale adoption rates of water conservation and protection
related on-farm practices.
The report features findings and data-driven recommendations on how to:
This report was done in collaboration with American Public Media’s The Water Main, who undertook a similar survey representative of all Americans, not just farmers. That report can be viewed here.
Photo Credits: grasshopper Geography, Jason Johnson, USDA NRCS, Montana USDA NRCS, Frank McKenna, Lance Cheung USDA NRCS
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