Revolutionizing how farmers connect with climate-smart ag

We help farmers enrich soils, protect waters, clear skies and nurture habitats.

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Dairy Farm CEO Offers Practical Advocacy Tips

December 1, 2022

As a third-generation dairy farmer, Sutton Rucks of Milking R Dairy, Inc., in Okeechobee, Fla., is always looking for ways to grow the business…

America’s Conservation Ag Movement, Valent Launch Conservation = Innovation Video Series

November 15, 2022

Four row-crop farm families across Kansas and Missouri share their learning experiences using both products and practices to optimize production and stewardship. Lenexa, Kan.,…

We accelerate change at scale

Trust In Food™ is a social purpose initiative of Farm Journal, working to accelerate the transition to more sustainable and resilient agricultural systems. 

We deploy the unparalleled business intelligence, data, reach and trust of the nearly 150-year-old Farm Journal company to unleash the potential of every dollar invested in sustainable ag!

Farmers standing together

OUR CAPABILITIES

We know how to empower farmers to understand, want, and feel capable of taking the next step toward building resiliency with climate-smart agriculture. 

Trust In Food™ is home to a unique group of behavioral science, sustainable agriculture and strategic communications experts who use business intelligence to revolutionize how producers connect with the products, practices and services they need to become more resilient and sustainable.

Data Intelligence and Insights:

Built from 4.1 million records in a database fueled by first-party exchanges, fed daily by the most robust behavioral insights and custom research engine in agriculture.

Behavioral Science:

Behavior change, human dimensions and sociology frameworks coupled with real-time data and analytics modeling capabilities inform intelligent change programming design.

Farmer Engagement:

Message dissemination using the largest and most trusted megaphone in agriculture, with 50-million touchpoints a month and generations of trust going back more than 145 years.

Peer Networks:

Facilitating change by connecting producers with those they trust the most: producers like them.

Monitoring and Evaluation:

Custom-built frameworks using mixed-methods research coupled with behavioral data analytics to prove what works and why.

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— Your Trust in Food Team