Revolutionizing how farmers connect with climate-smart ag

We help farmers enrich soils, protect waters, clear skies and nurture habitats.

The latest on...

How USDA Views Climate-Smart Commodities Program After Year One

September 25, 2023

How time flies when you’re…. busy working to support farmers and mitigate climate change! It has been a full year since USDA announced the…

ACAM Executive Q&A: Mark Flaspohler, Director of Conservation Programs, Ducks Unlimited

September 12, 2023

One of the country’s leading practice implementers is bolstering its technical advisory capacity to improve resiliency and profitability for growers Ducks Unlimited is globally recognized as one of the leaders in conservation with…

We accelerate change at scale

Trust In Food™ is a social purpose initiative of Farm Journal, working to accelerate the transition to more sustainable and resilient agricultural systems.

We deploy the unparalleled business intelligence, data, reach and trust of the nearly 150-year-old Farm Journal company to unleash the potential of every dollar invested in sustainable ag!

OUR CAPABILITIES

We know how to empower farmers to understand, want, and feel capable of taking the next step toward building resiliency with climate-smart agriculture.

Trust In Food™ is home to a unique group of behavioral science, sustainable agriculture and strategic communications experts who use business intelligence to revolutionize how producers connect with the products, practices and services they need to become more resilient and sustainable.

Data Intelligence and Insights:

Built from 4.1 million records in a database fueled by first-party exchanges, fed daily by the most robust behavioral insights and custom research engine in agriculture.

Behavioral Science:

Behavior change, human dimensions and sociology frameworks coupled with real-time data and analytics modeling capabilities inform intelligent change programming design.

Farmer Engagement:

Message dissemination using the largest and most trusted megaphone in agriculture, with 50-million touchpoints a month and generations of trust going back more than 145 years.

Peer Networks:

Facilitating change by connecting producers with those they trust the most: producers like them.

Monitoring and Evaluation:

Custom-built frameworks using mixed-methods research coupled with behavioral data analytics to prove what works and why.

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