Revolutionizing how farmers connect with climate-smart ag

We help farmers enrich soils, protect waters, clear skies and nurture habitats.

The latest on...

NEW POLL: Farmers Want Congress to Protect Climate-Smart Agriculture in Farm Bill

June 14, 2024

Farm Journal survey shows more than two-thirds of U.S. farmers and ranchers believe conservation funding is important to build farms’ resilience, address the effects…

The Difference Maker

June 5, 2024

Data is the currency of the climate-smart economy. It’s something that I say in nearly every conversation about conservation agriculture and its impact on the environment.  But, while…

We accelerate change at scale

Trust In Food™ is a social-purpose initiative of Farm Journal, working to accelerate the transition to more sustainable and resilient agricultural systems. 

We deploy the unparalleled business intelligence, data, reach and trust of the nearly 150-year-old Farm Journal company to unleash the potential of every dollar invested in sustainable ag.

Farmers standing together


We empower farmers and ranchers to understand, value and feel capable of taking the next step toward building resiliency with climate-smart agriculture. 

Trust In Food™ is home to a unique group of behavioral science, sustainable agriculture and strategic communications experts who use business intelligence to revolutionize how producers connect with the practices and programs they need to advance profitability, efficiency and sustainability.

Human Dimensions of Change Profiles:

Accelerate the uptake of programs and practices through actionable intelligence about  the psychological, attitudinal and behavioral data behind producer decision-making.

Producer Readiness Index:

Understand and measure the different dimensions of readiness for change for producers, and track the leading indicators of change over time to quantify total impact.

Collective Impact Programs:

Through deep collaboration with USDA and like-minded companies, harness proprietary Human Dimensions of Change insight to support producers in making on-the-ground change through turnkey public-private partnerships.

Program Enrollment Support:

Use unparalleled data to develop and optimize outreach and enrollment strategies using full-funnel engagement tactics across 50+ million touch points to deliver advocacy, education and qualified leads for program enrollment and community building.

Custom Data Intelligence:

Use the largest and most trusted database in U.S. agriculture to deepen your understanding of farmer decision-making and measurably advance your program goals.   

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