Revolutionizing how farmers connect with sustainable ag

We help farmers enrich soils, protect waters, clear skies and nurture habitats.

The latest on...

Accelerated Adaptation—Connecting Farmers to New Innovations 

August 4, 2022

Consistent standards, de-risking practice change and better data management can all help farmers better understand and adopt sustainability practices. …

How Conservation Farming In Southwest Nebraska Makes Sunny Heights Farm Viable

July 6, 2022

Tracy Zink builds on the legacy of previous generations to implement climate-smart practices that optimize her water and save her soils. …

We accelerate change at scale

Trust In Food™ is a social purpose initiative of Farm Journal, working to accelerate the transition to more sustainable and resilient agricultural systems. 

We deploy the unparalleled business intelligence, data, reach and trust of the 145-year-old Farm Journal company to unleash the potential of every dollar invested in sustainable ag.  

Farmers standing together

OUR CAPABILITIES

We know how to empower farmers to understand, want, and feel capable of taking the next step toward resilient and regenerative agriculture. 

Trust In Food™ is home to a unique group of behavioral science, sustainable agriculture and strategic communications experts who use business intelligence to revolutionize how producers connect with the products, practices and services they need to become more resilient and sustainable.

Data Intelligence and Insights:

Built from 4.1 million records in a database fueled by first-party exchanges, fed daily by the most robust behavioral insights and custom research engine in agriculture.

Behavioral Science:

Behavior change, human dimensions and sociology frameworks coupled with real-time data and analytics modeling capabilities inform intelligent change programming design.

Farmer Engagement:

Message dissemination using the largest and most trusted megaphone in agriculture, with 50-million touchpoints a month and generations of trust going back more than 145 years.

Peer Networks:

Facilitating change by connecting producers with those they trust the most: producers like them.

Monitoring and Evaluation:

Custom-built frameworks using mixed-methods research coupled with behavioral data analytics to prove what works and why.

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— Your Trust in Food Team