To sustain their beef production business and the natural resources that support them, beef producers urgently need to adopt more climate-smart production and management practices. At the same time, beef consumers need to have a better and more holistic understanding of beef’s sustainability journey.
Trust In Beef™ is a collaborative value chain program designed to empower ranchers to enact meaningful climate-smart change over the next 5 years while providing beef marketers with concrete case studies and data around beef’s upward sustainability trajectory.
The goal? To accelerate beef producers’ sustainability journeys and help consumers connect with that story.
During the summer of 2021 Trust In Beef undertook a first-of-its-kind research effort to understand the perspectives, beliefs, and actions of American beef producers regarding sustainability. Over 900 producers from more than 40 states shared their viewpoints on more than 50 questions.
Key findings indicate that many producers know that the beef industry is changing and needs to change more – but they are unsure about how to do this.
Producers Recognize Change is Needed…
Some Are Already Taking Steps Forward…
Many Are Unsure About Their Role…
Plenty Have Not Made Necessary Changes…
And all need support in packaging their progress in ways that are meaningful to consumers.
Don’t miss out on what’s next for climate-smart beef practices
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