An enormous amount of information exists to explain the benefits of increased conservation agriculture practices – but, which resources work, and which don’t? This project tests the impact of our partner organization’s podcast that has been designed to deliver conservation messaging to farmers. The results are intended to inform our partner about how their podcast impacted a farmer’s willingness and knowledge levels, determine a farmer’s likeliness to share the learned information and, most importantly, understand if farmers feel like they would use the podcast resource again.