Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck Animal Health, shares how the company is helping producers along the way.

“Trust In Beef™ is a platform that allows us to partner with our cattle producers in their sustainability journey and help bring their stories to life,” says Tom Schad, director of communications North America, Merck Animal Health. “We’re excited to be a foundational partner of Trust In Beef™. The program allows us to advocate for our customers on their sustainability journey and highlight their love of animals and the land.”

Watch the video to learn more about Trust In Beef™ and about how Merck Animal Health helps to support beef producers succeed with their sustainability investments.