How Much Can Farming Address Climate Change?

During Day 1 of our 2021 Trust In Food Symposium: Regenerative Reset event held in February, Trust In Food posed the question, “How much can farming address climate change?” In this 90-minute session, moderated by Trust In Food’s Executive Vice President Amy Skoczlas Cole, we heard from Dr. Jonathan Foley of Project Drawdown on the role […]

Farmer Perceptions on Water

“Without water there is no food.” – Nebraska farmer Of those top five risks facing humanity, water challenges are central to four of them, according to the World Economic Forum’s Global Risks 2019 report.  Agriculture plays an important role with water.  One pathway to addressing and mitigating water challenges is to engage farmers to continuously […]

Sustainable produce is about more than just in-the-ground practices

One of the first things I talk to specialty crop producers about is how they keep their records. And not just their financial records but records of their on-farm practices, who they purchase their inputs from, how much water they use for irrigation, how they managed farm reside and waste, and more.  The reason for […]

Activating change: A case study

Trust in Food works with many organizations that want to reach farmers to encourage them do something differently- start or increase use of conservation ag practices, increase irrigation use efficiency, take advantage of programs offered, signup to receive information, the list goes on.  Our collaborators are aware that developing change programming to activate farmers is […]

Agriculture as a carbon sink?

“Land management is the second largest contributor to carbon dioxide emissions on planet earth”- The Carbon Cycle Institute (CCI) According to USDA’s National Agricultural Statistics Service, there are 899,500,000 acres of farmland in the United States. Farmland falls under the term “land management” used by CCI. This means that agriculture has the potential to play […]

Affinity Mapping: Increasing Efficiencies in the Planning Process

Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into different audience segment affinities, based on the content that audience members are consuming.   At Trust In Food, we use Affinity Mapping for two main purposes: […]

Farmer Perspectives on Water

Farmers across the country are primed to play an outsized role in the protection and conservation of the nation’s water resources, including supporting downstream communities and ecosystems, according to new research from Farm Journal’s Trust In Food initiative. This project undertook a national survey of more than 900 farmers representing nearly every state and major […]

Increasing The Adoption Of On-Farm Conservation Irrigation Practices

Advancements in irrigation technology have the potential to improve the efficiency of farm business operations through increased water, time and money savings – all the while conserving precious natural resources. Working with partners and regional experts, a series of localized educational resources were developed to equip farmers with the basic technical understanding they need to […]