Across the food and agriculture sector, hundreds of millions of dollars now flow each year into regenerative agriculture pilot programs, measurement platforms, landscape initiatives and direct-to-grower incentive payments, but progress has not yet reached scale. A shift in focus to the on-the-ground network of trusted relationships is needed to accelerate the science and drive conservation practice adoption and retention. This report provides a roadmap that organizations can use to activate the trusted advisor channel within their regenerative ag strategies. Based upon the feedback of a cohort of trusted advisors, implementor leaders and farmers, this report provides practical guidance to tap the trusted advisor channel and connect it to success in building a more resilient future for agriculture.
