Rebecca Bartels



Vice President, Strategic Partnerships

Ask me about:

Strategically communicating, researching and promoting sustainable approaches to integrated pest management portfolios, biological and hybrid crop inputs, and precision application and traceability technology.

Following a nearly decade long career dedicated to connecting the international crop input and technology supply chain, Rebecca joins Farm Journal, the most trusted business intelligence and communications company focused on agriculture in the U.S. There, she serves on the leadership team of the company’s newest purpose-driven brand, Trust In Food, and America’s Conservation Ag Movement, one of the largest public-private partnerships focused on conservation in our nation’s history.

As the Senior Director of Strategic Partnerships, Rebecca focuses on helping clients activate universally beneficial change across the industry toward more sustainable, regenerative practices and helping companies get the intelligence they need to accelerate the resiliency of our agricultural production system.

Born with family roots in Oneida, S.D., Rebecca kick-started her career as an editor writing bilingually for publications including American Fruit Grower, American Vegetable Grower and Productores de Hortalizas.

Following the pursuit of a master’s degree from Drexel University, Rebecca shifted her focus to strategic business development, eventually serving as the lead for Meister Media Worldwide’s international business endeavors.

Overseeing the company’s China and India offices and serving as the commercial SME for biological inputs and precision application technology, Rebecca has worked to connect government agencies, nonprofits and the private sector including Fortune 500 companies in 30+ countries.

Rebecca lives in Ohio with her husband, son, and a very energetic German Shepherd rescue.

Articles by



What It Means To Be A Supportive Change Agent

It’s not hyperbole to say that there is more attention on agriculture, and what it means in practice to be sustainable or regenerative, than there has been in human history....

How Sustainable Agriculture Benefits From A Swiss Army Knife Approach

It’s strange to say that sustainability can be a controversial topic. There are so many potential holes to fall in when discussing what sustainable agriculture means in practical terms. The...

3 Strategies To Accelerate Regenerative Product And Service Adoption

To use a sports analogy, what separates these organizations isn't their business structure but rather their pre-race strategy. If sustainable agriculture acceleration were a rowing club, careful examination of these strategies would reveal which organizations resemble the action-oriented Harvard University rowing team speeding down the river, and which are meandering down the stream in a paddleboat.

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