By Jamie Sears Rawlings

Tyson Foods Joins Trust In Beef™

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June 15, 2023

Lenexa, Kan.,– Farm Journal’s Trust In Food™ is proud to welcome Tyson Foods to Trust In Beef, a collaborative value chain program designed to help ranchers integrate climate-smart agriculture into their operations while sharing their learnings and success stories. 

Trust In Food is a purpose-driven division of Farm Journal that organizes Trust In Beef in partnership with Drovers and foundational partners Merck Animal Health, National Cattlemen’s Beef Association, Syngenta/Enogen and U.S. Roundtable for Sustainable Beef. 

“We are excited to be recognized as a Trust In Beef foundational partner,” said Justin Ransom, senior director, sustainable food strategy at Tyson Foods. “Building a coalition of conservation-minded partners across the value chain is critical for our industry and we are thankful for the work Trust In Beef has done as we collaborate to build a more sustainable food system.”  

During the 2023 Annual Meat Conference, Tyson Foods took a major first step toward fulfilling its GHG emissions reduction goals by unveiling BrazenTM Beef, a first-of-its-kind climate friendly* beef brand. Brazen Beef is the first beef brand that has received USDA approval for a “climate friendly” beef claim by demonstrating a 10% reduction in greenhouse gas emissions from pasture to production as compared to conventional cattle. Brazen Beef is produced as part of Tyson’s Climate-Smart Beef Program, developed to make it possible to estimate and analyze emissions from beef production and implement practices that have data-driven results. 

“Tyson Foods’ commitment to sustainability and regenerative agriculture is evidenced at every level of their organization,” said Amy Skoczlas Cole, president, Trust In Food. “Their addition to the growing Trust In Beef coalition will be a tremendous asset as we continue our efforts to support beef’s upward sustainability trajectory.”

Trust In Beef provides technical resources, data, analysis and support to help empower beef producers to understand, value and implement conservation practices while also connecting consumers to the industry’s accomplishments in climate-smart production. Foundational partners including Tyson Foods serve as technical advisors to those efforts. 

To learn more about Trust In Beef™ and its partners, visit TrustInFood.com/Trust-In-Beef/

* Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 147 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment. 

About Trust In Food
Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit www.trustinfood.com to learn more.

About Tyson Foods

Tyson Foods, Inc. (NYSE: TSN) is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under four generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp® and State Fair®. Headquartered in Springdale, Arkansas, the Company had approximately 142,000 team members on October 1, 2022. Through its core values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities, and team members and serve as a steward of the animals, land and environment entrusted to it. Visit www.tysonfoods.com.

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