State of Sustainable Ag Report 2022

State of Ag Report

Our new report in collaboration with Field to Market provides actionable insights on the complex web of influences that shape producer decision making as it relates to sustainable agriculture in 2022. We surveyed 542 row-crop farmers of all sizes from across 45 states to understand their perspectives on the barriers they face in making on-farm […]

Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face

One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious […]

Tapping the Trusted Adviser Network

It has been a busy month of conferences and presentations in the world of sustainable agriculture. Last week, I had the privilege to present – in person!  – at the American Society of Farm Managers and Rural Appraisers meeting. In October, I was with the Ag Retailers Association talking with their members about what Farm […]

What It Means To Be A Supportive Change Agent

It’s not hyperbole to say that there is more attention on agriculture, and what it means in practice to be sustainable or regenerative, than there has been in human history. With companies like Walmart, General Mills, Cargill, The Fertilizer Institute, IndigoAg, and so many more rolling out iterations of “acres converted to sustainable ag practices” […]

Not Acres, But People

Regenerative ag targets aren’t about changing acres – they are about changing people.  It is no secret that our world faces an immense crisis surrounding climate change and the degradation of natural resources. Realizing the potential positive impact that their supply chains can have, major companies are making headlines by announcing “regenerative ag” commitments with […]

Change Is Human

We must prioritize the humanity of farmers in our change programming.  Before they put their dirty boots on in the morning, farmers and ranchers are humans first. If we want to empower our nation’s agricultural system to be more regenerative, sustainable, equitable and inclusive — then we are talking about empowering them to do so. We […]

The Importance of Communicating Your Sustainability Story

During Farm Journal’s 2021 Sustainable Produce Summit that took place earlier this month, a key theme of effectively communicating sustainable food and agriculture stories to consumers came through again and again. As specialty crop growers and food retailers make changes to meet both environmental needs and consumer requests, there have been hits and misses in […]

Farmer Learning Community Insights From The Field: A Chorus of Conservation ’Whys’

It seems that so much of the conversation about farmers and conservation centers on why farmers are not implementing conservation, including barriers and limitations to voluntary adoption. Those sentiments sometimes sound like,  “If only we could figure out how to reduce the economic consequences of….” or,  “That will never work with our equipment limitations…” or, […]

3 Insights About Farmer-To-Farmer Learning Communities From Our Work On America’s Conservation Ag Movement

If you’ve been paying attention to the latest trends in farmer outreach and engagement, you’ve probably seen a lot of noise about “farmer networks,” “producer groups” or “farmer peer networks.” Conservation nonprofits, state and federal government agencies, academia, even agribusinesses are standing up these groups. In not a few cases, farmers have established their own […]