Reflections On 2021 U.S. Sustainable Ag Progress
As in 2020, life this year has required plenty of resilience. As sustainable ag professionals, we have continued to pivot and adjust to meet the needs of the moment. Yet here at Trust In Food™—and, we suspect, within your own organization—we’ve also experienced the joy of forward progress on behalf of farmers, ranchers, our many […]
Trust In Beef Joined By U.S. Roundtable for Sustainable Beef
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]
Thank A Farmer, Today And Every Day
I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]
ACAM Executive Q&A: Dr. Brett Kaysen, Senior Vice President, Sustainability, National Pork Board
Throughout 2021, Trust In Food is inviting leaders of the Foundational Partners of America’s Conservation Ag Movement to share their vision for the future of conservation and sustainability in U.S. agriculture. In this post, we spotlight Dr. Brett Kaysen, senior vice president of sustainability, National Pork Board, an ACAM partner. Tell us a bit about […]
Wisconsin Farmer Brad Clark Shares Climate Positive Tips For Producers, Trusted Advisers
The dairy and row-crop farmer will speak at a free virtual Corteva event Nov. 17, 2021, focused on connecting farmers to consumers with regenerative agriculture. A series of extreme rains prompted Wisconsin farmer Brad Clark to change the way he operates and begin integrating more regenerative practices. The transition began three years ago on the […]
Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face
One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious […]
For Immediate Release: Farm Journal Launches Trust In Beef™ to Accelerate Beef Industry’s Sustainability Work
New program from Trust In Food and Drovers boosts beef industry outreach to consumers. Trust In BeefTM is a new effort to empower beef producers on their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of American beef. The program is led by Farm Journal‘s social purpose initiative, Trust […]