The Carbon Hype: Three Reality Checks

Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is it? Over the last month, I’ve had the opportunity to travel from coast to coast in different meetings and conferences, sharing what we’re seeing in […]

Biden Watch: What 5 Ag Experts Are Following On Climate, Equity

White House

Experts watching the nascent Biden administration’s early moves in Washington say they’re seeing clear action on climate and racial equity in the food system, according to a panel at the 2021 Trust In Food Symposium: Regenerative Reset held in late February.

Agriculture as a carbon sink?

“Land management is the second largest contributor to carbon dioxide emissions on planet earth”- The Carbon Cycle Institute (CCI) According to USDA’s National Agricultural Statistics Service, there are 899,500,000 acres of farmland in the United States. Farmland falls under the term “land management” used by CCI. This means that agriculture has the potential to play […]

Affinity Mapping: Increasing Efficiencies in the Planning Process

Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into different audience segment affinities, based on the content that audience members are consuming.   At Trust In Food, we use Affinity Mapping for two main purposes: […]

How Public-Private Partnership Drives Smarter Conservation Ag Delivery

How can you transition your public-private partnership from “nice people working together to help farmers and shared ecosystems” to “nice people helping farmers and ecosystems while learning together and driving measurable impact that improves the world?” It’s a tall order, and one my colleagues and I have been exploring as organizers of a public-private partnership […]

The State of Sustainability: 2020 Snapshot

Research shows a farm base primed for action. Here are three ways changemakers can empower farmers to continue improving their conservation footprint in 2021.   Trust In Food collaborated with Field To Market to produce the ‘State of Sustainable Ag’ research report in 2020. Insights in the report are derived from a survey of American row […]

The Future of Ag Retail

Three ways innovative ag retailers are leaning in to sustainability offerings in order to grow their business. Ag retailers have tremendous influence over agricultural production, given their role as one of a farmer’s most trusted advisors. They can therefore play an outsized role in accelerating the transition to a more sustainable and regenerative production system. […]