Producers struggle to understand or see value in carbon markets.
<strong>Farmer Panel: Climate-Smart Program Rewards Must Outweigh Risks To Earn Grower Participation</strong>
When an attendee of the 2023 Trust In Food Symposium addressed the three farmers speaking on stage this Monday, he said what other members of the audience likely were thinking. “You all are hitting us with a dose of reality that I believe is badly needed in the conservation community,” the audience member said. He […]
See What Producers Are Saying About The Carbon Ecosystem And ‘Ag Carbon Markets And U.S. Farmers’ Report
Trust In Food’s latest report, Ready or Not? Agricultural Carbon Markets and U.S. Farmers, is meant as a showcase of how research and data can suggest solutions to help scale carbon market participation—and how those insights, combined with deep understanding of the farmer perspective, can provide strategies to address the barriers that these markets face. […]
Farmers and ranchers must see shared value, vision and risk in carbon markets.
Consistent standards, de-risking practice change and better data management can all help farmers better understand and adopt sustainability practices.
Carbon is getting so much attention that one would be forgiven for believing it had cured cancer and achieved world peace. Obviously, reality is different – but how different is it? Over the last month, I’ve had the opportunity to travel from coast to coast in different meetings and conferences, sharing what we’re seeing in […]
Experts watching the nascent Biden administration’s early moves in Washington say they’re seeing clear action on climate and racial equity in the food system, according to a panel at the 2021 Trust In Food Symposium: Regenerative Reset held in late February.
“Land management is the second largest contributor to carbon dioxide emissions on planet earth”- The Carbon Cycle Institute (CCI) According to USDA’s National Agricultural Statistics Service, there are 899,500,000 acres of farmland in the United States. Farmland falls under the term “land management” used by CCI. This means that agriculture has the potential to play […]
Affinity mapping is a powerful tool to segment key audiences, as well as inform resource allocation. With the Farm Journal Trusted Intelligence Platform, we’re able to gain deep insights into different audience segment affinities, based on the content that audience members are consuming. At Trust In Food, we use Affinity Mapping for two main purposes: […]
How can you transition your public-private partnership from “nice people working together to help farmers and shared ecosystems” to “nice people helping farmers and ecosystems while learning together and driving measurable impact that improves the world?” It’s a tall order, and one my colleagues and I have been exploring as organizers of a public-private partnership […]