New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central component of beef sustainability From the threat of animal disease outbreak, the growing importance of export markets, and the innovative ways beef is marketed to […]

Farmer Perspectives on Data

Several challenges prevent farmers from collecting and sharing data on their production practices with downstream supply chain organizations, such as food companies and retailers. This project undertook research in collaboration with The Sustainability Consortium to understand farmer perspectives around these challenges and makes informed recommendations on how organizations can adapt their programs to farmer needs. […]

Growing For The Future: Understanding Conservation’s Role In Ag Retail Businesses

Agricultural retailers and their crop consultants have a critical role to play in the transformation of the broader agricultural industry to sustainable production. This project undertook original research with ag retail professionals across the country to understand how innovators are successfully embracing conservation, stewardship and resilience as part of their retail business’ portfolio. Click here […]

Scaling Limited Resources Through Communication Campaigns

For every organization, fiscal resources always have a limit. The finite amount of dollars dedicated to farmer engagement can limit the number of farmers that field agents and technical assistance providers can serve. By using strategic communication campaigns to efficiently generate demand for technical assistance, this project frees up limited budget allocations for on-the-ground technical […]

Accelerating Water Quality Improvements

In the North Raccoon Watershed of western Iowa, we are working with our partners to develop novel environmental and demographic datasets to target outreach and technical assistance to farmers and landowners. This process is expected to result in improved efficiency and accelerated adoption of conservation practices that improve water quality in the Mississippi River Basin.

Improving Conservation Campaign Effectiveness

In the Chesapeake Bay Watershed, we are testing the use of machine learning and artificial intelligence platforms to predict and deliver micro-targeted conservation information and education. We’re working with our partners to deliver customized messages to farmers who own pieces of property critical to conservation and who are most open to engaging in conservation behaviors. […]

Enhancing the Relationship Between Farmers & Landowners

enhancing relationships

In the states of Illinois, Indiana and Iowa, many farmers don’t own the land they work, but instead rent from non-farming landowners, or non-operating landowners (NOLs). Strong relationships between NOLs and farmers are vital to achieving wide-scale adoption of soil health and nutrient management practices across U.S. croplands. This project is designed to enhance understanding […]

Regenerative Spotlight Series

A storytelling partnership with General Mills to highlight the first hand experiences of three farmers who are using regenerative farming principles in their operations.  Trust In Food has collaborated with General Mills to provide farmers in their supply chain across the U.S. with a platform to share their experiences in regenerative ag – what has […]

The State of Sustainability: 2020 Snapshot

Research shows a farm base primed for action. Here are three ways changemakers can empower farmers to continue improving their conservation footprint in 2021.   Trust In Food collaborated with Field To Market to produce the ‘State of Sustainable Ag’ research report in 2020. Insights in the report are derived from a survey of American row […]

Empowering Peer Groups to Thrive

An education and outreach program  with The Nature Conservancy to empower peer groups in the Great Lakes region to improve their nutrient management practices.  THE ISSUE: Peer to peer learning networks are effective in driving change but need support to do so Across the board, research shows that farmers learn best from and are most […]