Animal AG

Meeting livestock leaders’ sustainability needs for producers and consumers

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Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, vice president of marketing and premium programs, Tyson Meats. “Where...

Animal Ag

Insights

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Animal Ag

Projects

New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central...

Downloadable

Resources

Farmer Perspectives on Data - 2021
Understanding how farmers feel about data collection and sharing
New Case for Animal ID
Downloadable PDF.
Growing for the Future Report
Downloadable PDF

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