Animal AG

Meeting livestock leaders’ sustainability needs for producers and consumers

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Preparing for Sustainable Beef: Two Conditioning Challenges Changemakers Face

One of the most important components of creating change is the psychological concept of “classical conditioning” . Put simply, the idea behind conditioning is to understand a person’s unconscious response to a concept, this concept explains why we react the way we do – whether physically or emotionally – to the world around us. Ensuring that this unconscious response is aligned with your goals is essential to driving...

Animal Ag

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Animal Ag

Projects

New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central...

Downloadable

Resources

Farmer Perspectives on Data - 2021
Understanding how farmers feel about data collection and sharing
New Case for Animal ID
Downloadable PDF.
Growing for the Future Report
Downloadable PDF

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