Animal AG

Meeting livestock leaders’ sustainability needs for producers and consumers

Featured

The American Rancher

How the old-school cowboy identity can adapt to a connected world and play the crucial role in the future of sustainable beef.  In a world with self-driving cars and smartphones, the weathered hands and dusty-chaps identity of American ranchers might feel like an aging caricature to some, or a painful reminder of American westward expansion into land long stewarded by Indigenous American Indians.  But, while...

Animal Ag

Insights

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Animal Ag

Projects

New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central...

Downloadable

Resources

Farmer Perspectives on Data - 2021
Understanding how farmers feel about data collection and sharing
New Case for Animal ID
Downloadable PDF.
Growing for the Future Report
Downloadable PDF

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