Animal AG

Meeting livestock leaders’ sustainability needs for producers and consumers

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For Immediate Release: Farm Journal Launches Trust In Beef™ to Accelerate Beef Industry’s Sustainability Work

New program from Trust In Food and Drovers boosts beef industry outreach to consumers. Trust In BeefTM is a new effort to empower beef producers on their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of American beef. The program is led by Farm Journal‘s social purpose initiative, Trust In Food, and its industry-leading beef brand, Drovers. “This program...

Animal Ag

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Animal Ag

Projects

New Case for Animal ID

An education and outreach program for  cattle producers on why traceability matters for sustainability and what they can do to prepare for the future.  THE ISSUE: Traceability is a central...

Downloadable

Resources

Farmer Perspectives on Data - 2021
Understanding how farmers feel about data collection and sharing
New Case for Animal ID
Downloadable PDF.
Growing for the Future Report
Downloadable PDF

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