VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair […]

VIDEO: Meet Trust In Beef Partner Merck Animal Health

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]

Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]

Trust In Beef Joined By U.S. Roundtable for Sustainable Beef

U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]

Key Takeaways From The 2021 Sustainable Ag Summit

My second business trip as director of America’s Conservation Ag Movement (ACAM) took me 1,500 miles from the mostly harvested corn and soybean fields of southeastern Iowa to the annual Sustainable Ag Summit and Dairy Sustainability Alliance fall meetings in Las Vegas.  I was excited about the opportunity to renew old acquaintances, discover new partnerships […]

Thank A Farmer, Today And Every Day

I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]