Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair […]
Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]
Consistent standards, de-risking practice change and better data management can all help farmers better understand and adopt sustainability practices.
The 2022 State of Sustainable Ag report by Trust in Food and Field to Market identifies three keys to helping producers adopt regenerative practices: human dimensions support, technical assistance and financial incentives.
The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]
Most columns published in early January will contain a list of resolutions or outlooks for the New Year, but not this one. Not because I don’t have lists and hopes for 2022, quite the contrary. Instead, I’d like to spotlight, thanks in part due to some great threads on social media, the role of community […]
Here at Trust In Food, we’ve got data on the brain. In fact, along with the Founding Partners of America’s Conservation Ag Movement (ACAM), we recently published a free whitepaper titled, “Scaling Connected Ag: How Farmers Find Success With Data-Driven Decision Making – And How Trusted Ag Advisers Can Help Accelerate It.” You can download […]
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a Founding Partner and Technical Advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]
My second business trip as director of America’s Conservation Ag Movement (ACAM) took me 1,500 miles from the mostly harvested corn and soybean fields of southeastern Iowa to the annual Sustainable Ag Summit and Dairy Sustainability Alliance fall meetings in Las Vegas. I was excited about the opportunity to renew old acquaintances, discover new partnerships […]
I’m sure I’m not the only one eagerly awaiting the Thanksgiving holiday this week. It is my very favorite. In fact, it’s my version of heaven: the daylong cooking, the delicious food, the surrounding company of loved ones and pie. I often think about the bounty of food I can access, not only for this […]