<strong>Indiana Farmers Seek Soil Health Insights During Perkins’ Good Earth Farm Visit</strong>

This guest commentary was written by Kevin Allison, urban soil health specialist with the Marion County Soil and Water Conservation District (SWCD) in Indiana. Allison and colleagues participated in a soil health-focused farm tour supported by America’s Conservation Ag Movement (ACAM). Trust In Food organizes ACAM alongside Farm Journal Foundation with financial and technical support […]

VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair […]

VIDEO: Meet Trust In Beef Partner Merck Animal Health

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]

Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]