Precision, Sustainable Ag And Product Tech Drive InfoAg Conference

More than ever, farmers’ trusted advisers need insights on precision agriculture, sustainability and product technology such as biostimulants, energy-efficient fertilizers and coatings. Delivering on those educational needs and providing a community drives The Fertilizer Institute (TFI) in its vision for the future of the InfoAg Conference, held for its second year under TFI’s leadership in […]

VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair […]

VIDEO: Meet Trust In Beef Partner Merck Animal Health

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck […]

How Climate-Smart Commodities Will Drive Sustainable Produce

Data collection, management, and validation will require third parties to be trusted liaisons between producers and buyers. USDA’s $1-billion Partnerships for Climate-Smart Commodities Program will require new infrastructure so production systems can measure and monitor on-farm activity to create transparency and authenticity behind climate claims. Input companies and technology providers play a role in supporting […]

Climate-Friendly Rice Provides Missouri Farmer Price Premium, New Carbon Credit Income

McKaskle Family Farm finds ways to prove additionality in its long-standing regenerative operation. Steve McKaskle of McKaskle Family Farm says the best way to survive the future is to create it, and that’s why he’s on the bleeding edge of agronomic practices that fit into a larger vision he has for U.S. agriculture.   “American […]

Sustainable U.S. Beef Future Will Depend On Rich Storytelling, Data And Diversified Supply Chains

The future of American beef will rest on at least three pillars including emotionally powerful storytelling, data-driven insights and values-driven, diversified supply chains. That approach runs counter to traditional beef and agricultural marketing more generally, which has depended on attempting to educate the public on granular aspects of farm and ranch production, says Kent Harrison, […]